Tap into expert guidance from the frontline and boost your content marketing creative strategy with this packed learning class.
Join this workshop to boost your content marketing with expert top level guidance from the frontline. Make best use of the latest tools and platform developments. Learn from industry best practice to significantly increase your content marketing results.
Use proven frameworks to ensure success at every step of the process
Master the latest production tools and techniques
Gain a competitive edge by staying up to date
Content marketing is the unifying element that brings all other digital marketing ecosystem elements together. It connects your web presence – via search, social media, online advertising and all the other channels – to your audience. It’s crucial for driving brand awareness, lead generation and ultimately sales.
Update your view of the content marketing landscape, including a look at the latest trends and statistics. Gain a firm understanding of all the various content types available from the written word to interactive, video and aggregated content. Develop a strong content production plan spanning copywriting, photography and other related elements. Become a publishing master by learning best-practice guides to everything from choosing domains and content management systems to encouraging staff advocacy and creating a fail-safe approval process.
Sign up now to give yourself a coherent view of the business opportunity that content marketing presents and the hands-on skills to put this knowledge into practice.
CONTENT MARKETING LANDSCAPE
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Class 1: Content Planning
11:00 - 12:30
Class 2: Content Production & Publishing
11:00 - 12:30
Learn from our skilled trainers, with hands-on experience from the front-line.