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Lydian Stone

Content Marketing with AI

July 9th - 18th

About this course

Content is the cornerstone of every successful digital marketing strategy. Content Marketing with AI is a live, trainer-led online course that equips you with the skills to plan, produce, distribute, and analyze content using AI tools. Discover how to streamline workflows, personalize messaging, and maximize results.

  • Intermediate
  • 6h
  • 4 classes
  • 12 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

This four-part course takes you through the essential elements of AI-powered content marketing, from planning and creation to community management and analytics. Explore cutting-edge techniques to produce content that resonates and performs across multiple platforms. Leave with actionable insights and practical tools to integrate AI into your content marketing strategy for greater efficiency and ROI.

  • Class 1: Content Planning with AI

    AI-Powered Content Strategy

    • Content Marketing Landscape: Explore how AI is transforming content marketing trends and strategies.
    • Audience Insights with AI: Use AI to define personas and segment audiences for tailored messaging.
    • AI for Competitor Analysis: Identify gaps and opportunities by analyzing competitor content.

    Content Types with AI

    • AI-Generated Content Ideas: Use tools to brainstorm blog posts, infographics, and videos.
    • Interactive Content Creation: Leverage AI to design quizzes, polls, and surveys that engage audiences.
    • Personalization with AI: Discover techniques for creating hyper-relevant content for different audience segments.

    Tools for Content Planning

    • Content Calendars with AI: Automate scheduling and topic planning with AI-driven tools.
    • Trend Analysis: Use AI to identify trending topics and align content with audience interests.
  • Class 2:- Content Production & Publishing with AI

    AI-Enhanced Content Production

    • Automated Copywriting: Discover AI tools to create persuasive headlines and long-form content.
    • AI for Visual Content: Use AI to design images, edit videos, and generate infographics.
    • Efficient Workflows: Streamline the production process by integrating AI into your creative pipeline.

    Publishing with AI Tools

    • Optimized Distribution Platforms: Learn how AI recommends the best publishing platforms for your audience.
    • Content Management Systems (CMS): Explore AI-enhanced CMS features for smooth publishing workflows.
    • A/B Testing with AI: Automate split testing to refine landing pages and optimize conversion rates.

    Brand Consistency

    • AI for Tone and Style: Ensure consistent voice and tone across all published content.
    • Approval Processes: Use AI to manage workflows and ensure alignment with brand guidelines.
  • Class 3:- Content Distribution & Community Management with AI

    Content Distribution with AI

    • Social Media Planning: Automate post scheduling and maximize reach with AI tools.
    • Email Campaigns: Use AI to craft personalized newsletters and automate delivery.
    • Programmatic Advertising: Leverage AI to optimize ad placements and retargeting strategies.

    Building Communities with AI

    • AI for Social Listening: Monitor sentiment and track conversations about your brand.
    • Engagement Optimization: Use AI insights to respond promptly and improve interaction rates.
    • Crisis Management: Leverage AI to handle reputation management effectively.

    Influencer and Affiliate Marketing

    • Identifying Influencers: Use AI to find and connect with relevant influencers for collaborations.
    • Affiliate Campaigns: Automate tracking and reporting for affiliate-driven content strategies.
  • Class 4:- Content Marketing Tools & Analytics with AI

    Managing Content with AI Tools

    • Comprehensive Tools Overview: Explore the best AI-driven tools for content ideation, planning, and management.
    • Automating Workflows: Use AI to automate repetitive tasks, from keyword research to performance tracking.

    Analytics and Insights

    • AI for Performance Measurement: Use advanced AI analytics to track key metrics across platforms.
    • Predictive Analytics: Anticipate campaign outcomes and adapt strategies dynamically.
    • Competitor Benchmarking: Compare your performance with industry leaders using AI insights.

    Platform-Specific Tools

    • Social Media Analytics: Monitor audience engagement on Facebook, Instagram, and LinkedIn.
    • Search Performance Tracking: Use AI to measure the impact of content on search rankings.
    • Content ROI Analysis: Assess the effectiveness of campaigns using AI-powered dashboards.
Lydian Stone

Class schedule and times

Times are shown in

  • Monday
  • Tuesday
  • Wednesday

    Class 1: Content Planning with AI

    11:00 - 12:30

  • Thursday
  • Friday

    Class 2:- Content Production & Publishing with AI

    11:00 - 12:30

  • Monday
  • Tuesday
  • Wednesday

    Class 3:- Content Distribution & Community Management with AI

    11:00 - 12:30

  • Thursday
  • Friday

    Class 4:- Content Marketing Tools & Analytics with AI

    11:00 - 12:30

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Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.