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Lydian Stone

Conversion Rate Optimization: Strategy & Planning

July 17th - 19th

About this course

Make sure your Conversion Rate Optimization (CRO) program is geared to deliver exceptional ROI by booking this learning class.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

Conversion Rate Optimization (CRO) is a growing field in digital marketing with the promise of dramatic riches for those who can implement it properly. But how do you go about building strong foundations to turn those impressive visitor numbers into actual conversions? This class has the answers you’re looking for.

Get a thorough grounding in the technical foundations of CRO, from the latest trends and technologies to understanding the importance of psychology in getting visitors to convert into customers. Set a resilient, effective framework to build your strategy on, complete with clear goals, identifiable easy “wins” and building a calendar to bring multiple campaigns into sync. Find out how to determine and optimize your value proposition and discover how to identify your audience, determine their behaviors and act accordingly.

Book this class now and build a Conversion Rate Optimization program that delivers tangible commercial results.

  • Class 1: Conversion Rate Optimization Strategy Frameworks

    CONVERSION RATE OPTIMIZATION (CRO) INSIGHT

    • Getting up-to-speed: The latest conversion rate optimization trends and statistics
    • Psychology: Full overview of the human psychology factors and behavioral traits that lie behind CRO

    CRO STRATEGY

    • Business opportunity: Understanding the business opportunities presented by CRO
    • Strategy framework: Clear framework for developing a coherent plan for your CRO
    • Goal setting: How to set clear objectives for your CRO
    • High improvement potential: Checklist of typical easy wins for any CRO program
    • Priority setting: Setting important tests on important pages
    • Test complexity: How to plan your program around test complexity and overall ROI
    • CRO calendar: Creating a CRO program and synchronizing multiple campaigns
  • Class 2: Value Proposition Optimization

    OPTIMISING YOUR VALUE PROPOSITION

    • Perceived value: Full outline of the factors that affect customers’ perception of value and cost
    • Building your value proposition: How to determine your core value proposition
    • Value proposition optimization: How to improve your value proposition and increase conversion
    • Tangible or intangible benefits: How to optimize to drive conversions
    • Supporting evidence: How to support your value proposition with evidence such as customer testimonials
    • Urgency & scarcity: Best practice integration to further support your value proposition

    CREATING RELEVANCE FOR YOUR TARGET AUDIENCE

    • Relevance: Understanding the vital role relevance plays in driving conversions
    • Audience segmentation: Demographic, psychographic and behavioral segmentation
    • Audience personas: Building your CRO activity around key persona types
    • Mobile or desktop: Designing for different browser experiences
Lydian Stone

Class schedule and times

Times are shown in

  • Monday
  • Tuesday
  • Wednesday

    Class 1: Conversion Rate Optimization Strategy Frameworks

    11:00 - 12:30

  • Thursday
  • Friday

    Class 2: Value Proposition Optimization

    11:00 - 12:30

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Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.