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Lydian Stone

Conversion Rate Optimization: Web Design & Analytics

July 23rd - 25th

About this course

Discover how to optimize, benchmark and test your Conversion Rate Optimization programs with this unmissable class.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

You’ve got your CRO programs strategized and planned to perfection, and you’ve gleaned valuable insight into what needs to change to boost conversion rates. But how does this work in practice? This learning class reveals everything you need to know.

Start by ensuring your landing page is optimized to appeal and drive click-throughs – our best-practice guides will set you on the correct path. Gain valuable insights into how web design plays a crucial role in delivering better conversions, with useful checklists and tips to help steer you on the right path. Find ways to aid your potential customers by reducing barriers to conversion and alleviating anxiety points. Run scientific split-tests to objectively measure the performance of your website, and discover the metrics and tools to help track conversions.

Book now to get tooled up with the hands-on skills to instigate your own program straight away. And start instigating clear commercial improvements and revenue gains across all your digital marketing campaigns.

  • Class 1: Web Design Best Practice to Boost Conversion Rates

    LANDING PAGE BEST PRACTICE

    • Moment of orientation: Understanding the criticality of the first 5 seconds of a user’s experience
    • Types of landing page: Full outline of different landing pages and areas to lookout for
    • Landing page best practice: Detailed checklist of best practice principles to follow
    • Landing page template: How to develop a successful template and improve over time
    • Page orientation: How to use web analytics to spot orientation issues

    WEB DESIGN & CRO

    • ‘Eye path’: Technical overview of the key considerations for drawing a reader’s eye to specific parts of a page
    • Visual sequence: How to improve a page’s visual sequence to stimulate interactions
    • Directional cues: Checklist of options to aid user experience
    • Navigation: Best practice guidance on user navigation
    • Colour, contrast and texture: Best practice to support CRO objectives
    • Usability testing tools: Recommended tools to gauge the effectiveness of your design

    FRICTION REDUCTION: HOW TO REDUCE HURDLES TO CONVERSION

    • Friction overview: Full overview of the different sources of potential friction
    • Funnel design: How to best design your sales funnel to minimise friction
    • Page length: Understanding when to use long-form or short-form copy
    • Calls-to-action: Best practice selection and arrangement of calls-to-action
    • Form design: Best practice design of forms to increase conversions

    ANXIETY REDUCTION: HOW TO MINIMISE PERCEIVED RISK

    • Anxiety overview: Full overview of the different sources of potential anxiety
    • Privacy & security anxiety: Privacy policy, trust seals and payment processor logo guidance
    • Fulfillment anxiety: Adapting your refund policy, delivery and customer contact options
    • Anxiety resolution: Checklist of solutions for different types of anxiety
  • Class 2: Conversion Rate Analytics & A/B Testing

    CONVERSION RATE AUDITING & TRACKING

    • Conversion audit: How to audit your website conversions
    • Types of conversion tracking: Full overview of the different tracking methodologies
    • Metrics: Guidance on top metrics to measure against
    • Industry benchmarks: Setting your expectancies on what success looks like

    A/B TESTING

    • A/B testing: Full guidance on how to set-up an A/B testing program
    • Multivariate testing: Understanding the intricacies of setting up an effective multivariate program
    • Controlled testing Vs. following hunches: Understanding the benefits
    • Split-testing tools: Overview of the most recommend split-testing tools
    • Test planning: How to build an ongoing schedule of tests to drive incremental gains
    • Test results analysis: How to best analyze test results to ascertain actionable insight
    • Statistical significance: How to ensure you have sufficient data to derive significance from your results
Lydian Stone

Class schedule and times

Times are shown in

  • Monday
  • Tuesday

    Class 1: Web Design Best Practice to Boost Conversion Rates

    11:00 - 12:30

  • Wednesday
  • Thursday

    Class 2: Conversion Rate Analytics & A/B Testing

    11:00 - 12:30

  • Friday
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Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.