This four-part, live, and trainer-led online Digital Marketing Intensive course is ideal for marketeers seeking an introduction into the world of digital marketing campaigns. Quick and easy-to-follow, this course will give you all the essential skills you need to successfully drive your online marketing initiatives and update your marketing know-how.
Well-established tactical frameworks
Achieve outstanding marketing and advertising results
Ensure your content drives conversions
Delivered online through a series of four classes, this comprehensive web-based course enables you to take control of your digital marketing campaigns, even if you’re relatively new to the field. Learn how to benefit from traditional email marketing techniques, use SEO to boost your brand’s position in organic search results and harness social media to reinforce your campaign.
This course will teach you everything you need to know about optimizing your conversion rate and how to maximize your ad spend with Google Ads. By the end of the course you will know how to manage your online campaigns and, crucially, how to measure their effectiveness in Google Analytics. If you’re looking for a complete 101 course to digital marketing, this is it.
DIGITAL MARKETING STRATEGY
CONTENT STRATEGY
SOCIAL MEDIA STRATEGY
EMAIL MARKETING
SEARCH ENGINE OPTIMIZATION (SEO)
GOOGLE ADS
CONVERSION RATE OPTIMIZATION
GOOGLE ANALYTICS
Learn from our skilled trainers, with hands-on experience from the front-line.