Take this course to develop and fine-tune your digital marketing strategy to best-practice principles. Get up to speed on the latest industry techniques, tools and trends, and gain proven frameworks and templates for immediate use.
Use proven frameworks to build the foundations for success
Plus benchmark success and measure ROI
Learn how to benchmark against industry best practice
Today, digital immerses almost every experience we share with our surrounding environment. Its versatility has seen it evolve from an information channel to the social web that connects the world, playing an ever-growing role in everything from entertainment and business to retail.
This course will equip you with an overview of the current digital landscape. You’ll learn how to establish your digital objectives and develop a strategy to achieve them. Discover how to identify and segment your audience, as well as glean insight into your customers. Master different digital marketing channels and tap into analytics to track the success of your campaigns.
Book now to get to grips with the core elements that form any successful digital marketing strategy.
DIGITAL LANDSCAPE OVERVIEW
ESTABLISHING YOUR DIGITAL MARKETING OBJECTIVE
DIGITAL MARKETING STRATEGY
DIGITAL MARKETING CHANNELS
DIGITAL MARKETING ANALYTICS
Times are shown in
Class 1: Commercial Objectives & Strategy Frameworks
11:00 - 12:30
Class 2: Audience Planning & Channel Strategy
11:00 - 12:30
Learn from our skilled trainers, with hands-on experience from the front-line.