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Lydian Stone

Digital Marketing with AI

June 3rd - 12th

About this course

This four-part, live, and trainer-led Digital Marketing with AI course is perfect for marketing professionals and teams seeking to harness the power of AI to elevate their digital strategies. Quick and practical, this course provides the essential skills to integrate AI into every aspect of your marketing initiatives, from strategy to performance analysis.

  • Foundation
  • 6h
  • 4 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

Delivered online in four comprehensive classes, this program introduces AI-driven techniques to plan, execute, and measure digital marketing campaigns effectively. Learn how to use AI for content creation, social media management, Google Ads, and performance analytics to optimize your marketing results. By the end of this course, you’ll have the knowledge to transform your digital marketing strategies with AI tools and deliver outstanding outcomes.

  • Class 1: Digital & Content Strategy with AI

    Building a Digital Marketing Plan with AI

    • AI in Strategy Development: Learn how AI identifies trends and shapes marketing strategies.
    • Defining Goals with AI Tools: Use AI to set measurable objectives and KPIs.
    • AI Audience Insights: Discover how AI creates detailed audience personas for targeted campaigns.

    Content Planning & Creation with AI

    • AI Content Generators: Leverage AI to create compelling content quickly.
    • Content Formats for Conversion: Explore AI recommendations for video, infographics, and blogs.
    • Scheduling with AI Tools: Automate content publishing for optimal engagement times.

    Introduction to AI Analytics

    • Understanding AI Analytics Platforms: Get to know AI-driven tools for tracking digital performance.
    • Real-Time Data Insights: Learn how AI identifies actionable insights during campaigns.
  • Class 2:- Social Media Strategy & Email Marketing Fundamentals with AI

    AI-Powered Social Media Strategy

    • AI for Social Listening: Monitor trends and customer sentiment in real-time.
    • Optimizing Platforms: Use AI to determine the best social platforms for your brand.
    • AI-Enhanced Ad Campaigns: Automate ad creation and A/B testing for improved ROI.

    Email Marketing with AI

    • AI Email Personalization: Use AI to tailor messages to audience segments.
    • Automating Campaigns: Leverage AI to streamline email workflows and follow-ups.
    • AI for Email Performance Analysis: Track open rates, clicks, and conversions with AI insights.
  • Class 3:- Google Search & Advertising Essentials with AI

    Using Google Ads with AI

    • AI for Keyword Research: Discover how AI tools select high-performing keywords.
    • Dynamic Ad Optimization: Use AI to refine ad copy and improve click-through rates.
    • Bid Management with AI: Automate bidding strategies for cost-effective campaigns.

    AI-Driven SEO Tactics

    • AI for On-Page Optimization: Improve website content and structure using AI insights.
    • AI-Powered Backlink Analysis: Identify and monitor high-quality backlink opportunities.
    • Search Engine Trend Monitoring: Use AI to stay ahead of algorithm changes.
  • Class 4:- Digital Marketing Performance Analytics with AI

    Optimizing Campaign Performance with AI

    • AI-Driven CRO Techniques: Test and refine landing pages to maximize conversions.
    • Customer Journey Mapping: Use AI to analyze touchpoints and improve customer experiences.
    • AI for Predictive Analysis: Anticipate campaign outcomes and adapt strategies dynamically.

    Advanced AI Analytics

    • Cross-Platform Monitoring: Consolidate social media, email, and Google Ads performance data.
    • AI for ROI Calculation: Measure the financial success of campaigns with AI tools.
    • Real-Time Dashboards: Use AI-powered dashboards to track KPIs and trends effectively.
Lydian Stone

Class schedule and times

Times are shown in

  • Monday
  • Tuesday

    Class 1: Digital & Content Strategy with AI

    11:00 - 12:30

  • Wednesday
  • Thursday

    Class 2:- Social Media Strategy & Email Marketing Fundamentals with AI

    11:00 - 12:30

  • Friday
  • Monday
  • Tuesday

    Class 3:- Google Search & Advertising Essentials with AI

    11:00 - 12:30

  • Wednesday
  • Thursday

    Class 4:- Digital Marketing Performance Analytics with AI

    11:00 - 12:30

  • Friday
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Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.