Book on this workshop and learn how to navigate the product life cycle, from customer research to managing a roadmap and product launch. Learn industry best practice tools & techniques to guide development of your product and measure its success at each step of the journey.
Launch viable, market-ready products that anticipate customer needs successfully
Business model tools and pricing structure frameworks for your product
Identify the most important metrics & KPIs to predict success
Join this intensive workshop to get up-to-speed on how to best balance the various interlinking responsibilities a Product Manager faces to bring a product successfully to market.
Learn customer research methods and user experience best practice to ensure your product correlates closely with user needs. Articulate the opportunity for your product clearly with development of a robust business model and pricing structure. Gain insight into the latest product testing methodologies to validate your product and guide it smoothly through its lifecycle with Agile methodologies.
You will leave this course with a clear understanding of the Product Management tools and techniques you need to launch viable, market-ready products that anticipate customer needs successfully.
PRODUCT MANAGEMENT INTRODUCTION
PRODUCT MANAGEMENT – ROLES & RESPONSIBILITIES
THE PRODUCT DEVELOPMENT PROCESS
CUSTOMER RESEARCH & ANALYSIS
BUILDING YOUR BUSINESS MODEL
USER EXPERIENCE DESIGN STRATEGY & PLANNING
USER EXPERIENCE DESIGN PRINCIPLES
WIREFRAMING & STORYBOARDING
PROJECT MANAGEMENT FOR YOUR PRODUCT