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Lydian Stone

Digital Transformation

July 17th - 26th

About this course

Join this focused online course to understand how companies are becoming increasingly digital. Get up-to-speed with how businesses are re-aligning their technology and business models to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle. You will leave the session primed with the knowledge and tools to successfully engender digital change in your own organization.

  • Intermediate
  • 10h
  • 4 classes
  • 20 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

Increasingly fast-paced digital change is rapidly changing how societies, businesses and consumers engage. This online course is designed to provide a clear understanding of the impact of this digital change and how to formulate a digital roadmap for the future.

Practical tools for engendering digital transformation across an organization will be covered in depth. Gain insight into how to set the right strategic foundations to improve performance through the use of digital.

A particular focus is placed on customer journey mapping, articulating how disruptive technology affects the customer experience. Get fully to grips with the digital opportunities and threats facing your business. Become immersed in the latest tools and trends to help you discover new ways to create value for your customers.

You will leave the session primed ready with the knowledge and tools to engender digital transformation and long-term change for the future.

  • Class 1: Digital Transformation Strategy Fundamentals

    DIGITAL TRANSFORMATION CONTEXT

    • Defining digital transformation: Re-aligning tech & business models to engage customers throughout the customer experience lifecycle
    • Why does digital matter: The importance of digital in the interplay between technology, society & business models
    • The digital revolution: Charting the rise of tech and its societal and business impact
    • Future direction: Extrapolating the effects of today’s tech to tomorrow’s businesses
    • Commercial risk: Clarifying the risks inherent in not adopting a digital transformation strategy

    BENEFITS OF DIGITAL TRANSFORMATION

    • The perfect picture: Articulating what digital success looks like; examples of companies ahead of the curve
    • Updated company vision: Modernized and humanized to resonate with digital customers
    • Thriving culture of innovation: How transformation efforts create momentum to innovate in product & service development
    • Improved customer journey: How an intuitive customer journey improves conversions and outcomes
    • Digital meets physical: The transformational effects of ensuring digital meets physical reality
    • Greater competitive advantage: Building competitive advantage that executives recognize
    • Improved efficiency: Driving more efficient decision-making & processes between departments
    • Deeper data analysis: Creating deeper understanding of where data exists across the organization
    • Increased customer conversion & loyalty: How a seamless customer experience contributes to the bottom line

    DIGITAL TRANSFORMATION FRAMEWORK

    • Stages to digital excellence: Guidance on the different phases of digital transformation
    • Emergent: Characteristics of organizations taking first digitally transformative steps
    • Managed: Necessary attributes to arrive at a managed stage of digital transformation
    • Optimized: Painting a clear picture of the fully digitally transformed organization

    DIGITAL TRANSFORMATION DRIVERS

    • Technology innovations: Social, mobile, real-time and others
    • Customer behaviour: Understanding the new type of consumerism at market
    • Digital Darwinism: The growing need to adapt to new technology to survive

    DISRUPTIVE TECHNOLOGY

    • Social media: The six stages of social business transformation
    • Mobile: 2nd screen, gamification, messaging, chatbots, geolocation, payments
    • Real-time: Big data and apps
    • Evolving tech: Wearables, Internet of Things, makers, beacons, virtual AI/AR

    CUSTOMER JOURNEY MAPPING

    • Digital customer experience: Understanding how disruptive technology affects customer experience
    • Customer personas: What uniquely defines your customers?
    • Touchpoints: What physical and digital touchpoints do your customers frequent, and how do they use them?
    • Customer expectations: What do your customers value?
    • Customer data: Surveying customer behaviour to drive product & service innovation insight
  • Class 2: Digital Transformation by Engendering Change

    DIGITAL TRANSFORMATION INHIBITORS

    • Education: Broken experience leading to lack of knowledge
    • Tunnel vision: Silos preventing CxO collaboration
    • Cause-effect: No dedicated resources
    • Data paralysis: Lack of common vision and specific ownership of relationship between customer behaviours

    ENGENDERING DIGITAL CHANGE

    • End-state vision: Articulating a clear objective for your digital program
    • Senior management buy-in: The vital need for senior management interest & desire to change practices
    • Internal leadership: How to drive digital change across teams and disparate parts of an organization
    • Organizational alignment: The importance of aligning organizational structure with an initiative’s goals
    • CMO & CIO collaboration: How to overcome this typical hurdle
    • Overcoming scepticism: How to navigate past internal negativity and apathy for change
    • Instilling urgency: Tactics to heighten urgency and secure wider buy-in

    BUILDING A CASE FOR CHANGE

    • Gaining attention & commitment: Steps to take to achieve backing from senior colleagues
    • How to build a case: Template approaches to coherently communicate your strategy
    • Triggers to success: Outline of the key triggers to encourage board/CxO buy-in

    A DIGITAL TRANSFORMATION TEAM

    • Center of excellence: A cross functional group tasked with redesigning & optimizing customer experience
    • Team structure options: Overview of the different options at your disposal
    • Special workgroups: Forming specific workgroups to explore and expedite transformation
    • Change agents: Selecting the right composition of roles, across your organization
    • IT partnerships: Strategic alliances between IT & marketing to streamline and scale transformation efforts

    FORMING & LEVERAGING INTERNAL ALLIANCES

    • Working cross-functionally: Working across Sales, Marketing, Customer Services, HR, IT & Finance to deliver digital change
    • Common stumbling blocks: Clear overview of typical pitfalls and how to avoid them

    BARRIERS AND EMPOWERMENT

    • A significant barrier: Why culture often represents the most significant barrier to change
    • Other barriers to look out for: Checklist of barriers and how to break them down
    • Empowering your business: Steps to take to make your organization ready for change

    STRATEGIC IMPROVEMENT VS. QUICK WINS

    • Short-term pressure points: Being aware of short-term revenue or cost drivers getting in the way of digital change
    • Utilizing quick wins: Planning in easy wins to showcase exhibit gains and build traction
  • Class 3: Digital Transformation Strategic Deployment

    DIGITAL STRATEGY

    • Establishing goals: Setting clear digital objectives and calling cards to success
    • Wider strategy alignment: Clarifying how digital supports wider business strategy
    • Short, medium & long-term: Establishing phased plans to work as milestones for change
    • Defining success: KPIs, metrics, analytics and reporting to define what success looks like
    • Design principles: Weaving user-centered design & customer experience across all
    • Digital governance: Who makes decisions and how; Assigning digital leaders
    • Digital culture: Defining working methods, environment and values
    • Roll-out: Training, education, empowerment and integration across business

    TECHNOLOGY

    • Digital tech requirements: Infrastructure, architecture and points of integration across a business
    • Data requirements: Metadata, taxonomy and integration with rest of business and systems
    • Tech standards: Establishing the standards & protocols you intend to comply with
    • Legal: Working within data protection, privacy, IP and licence constraints
    • Procurement: Defining who is responsible for digital tech and agency procurement
    • Tools selection: Defining the tools and working environments for the digital team

    PEOPLE

    • Organizational structure: Teams, roles and responsibilities for digital
    • Stages of change: Understanding the different organizational structures to facilitate change
    • Roles & responsibilities: Articulating roles for a digital business
    • Skills gap: Understanding the widening digital skills gap and how to overcome
    • Recruiting digital talent: Key attributes to attract top digital talent
    • Working practices: Small, rounded teams; fluid/agile mixing disciplines; limited hierarchy
    • Increased internal collaboration: Instilling significantly improved collaboration between business functions
    • More empowered workplace: Education programs to empower leadership team and wider employee base
    • Working environment: The benefit of open, collaborative, ad hoc spaces to mirror working practices

    PROCESS

    • Key challenges: Understanding the key hurdles for activating digital processes
    • Multi-disciplinary: The challenges of delivering changes across disparate parts of an organization
    • Speed/agility: Exercising organizational change at a speed commensurate with digital requirements
    • Complexity: Tackling high levels of complexity and sifting through data deluge
    • Innovation: The need for innovation, openness and responsiveness
  • Class 4: Building Core Digital Innovation Capability

    BUILDING AN INNOVATION CAPABILITY

    • Traditional ad-hoc approaches: Moving past typical ad-hoc approaches to innovation
    • Internal entrepreneurialism: The benefits of achieving an ‘always on’ approach to innovation
    • Keeping apace with change: How to build an innovation capability to match the sweeping changes at market

    BUSINESS TRANSFORMATION

    • A faster rate of change: Understanding the shorter life spans of today’s businesses
    • Digital excellence: Articulating the commercial benefits of digital excellence

    FUTURE TECHNOLOGIES IN ACTION TODAY

    • Future-gazing: A detailed look at new technologies beginning to move into action
Lydian Stone

Class schedule and times

Times are shown in

  • Monday
  • Tuesday
  • Wednesday

    Class 1: Digital Transformation Strategy Fundamentals

    11:00 - 12:30

  • Thursday
  • Friday

    Class 2: Digital Transformation by Engendering Change

    11:00 - 12:30

  • Monday
  • Tuesday
  • Wednesday

    Class 3: Digital Transformation Strategic Deployment

    11:00 - 12:30

  • Thursday
  • Friday

    Class 4: Building Core Digital Innovation Capability

    11:00 - 12:30

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Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.