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Lydian Stone

Email Marketing: Database & List Management

June 3rd - 4th

About this course

Make sure your email list and database management are best in class with this learning streams class.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

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Course overview & classes

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Course Overview

Email marketing is both flexible and reliable, cost-effective and yet potentially lucrative. It’s critical, however, that you acquire and manage subscribers to your lists in the right way, and this is where this learning class earns its corn.

Fine-tune your customer acquisition methods to drive new subscribers, but also develop the tools and techniques you need to both retain those subscribers and convert them into customers. Improve the quality of your email list to boost deliverability rates and avoid spam complaints. Learn how to segment your audience to target more effectively and master remarketing methods.

  • Class 1: Email List Sign-ups & Retention

    EMAIL LIST SIGN-UPS

    • Customer acquisition: Checklist of different acquisition methods available, across multiple channels
    • Email subscriptions: Tactics to convert web visitors to email subscribers
    • Registration processes: Fine-tuning the registration process to reduce dropouts

    CUSTOMER RETENTION

    • Customer retention: Full outline of customer retention strategies at your disposal to retain your email list
    • Customer contact: How to build a touch point strategy that complements your other marketing efforts
    • Frequency schedules: Best practice guidance to avoid high unsubscribe rates
  • Class 2: Email List Management, Segmentation & Delivery

    EMAIL LIST MANAGEMENT

    • List quality: Clear steps to improve your list quality and engagement rates
    • Non-responsive emails: Best practice management to optimize your list
    • Unsubscribes: Best practice guidance on minimizing unsubscribe rates
    • Spam complaints: How to mitigate and manage spam complaints

    ADVANCED SEGMENTATION

    • Segmentation planning: How to segment your database to drive commercial results
    • Realistic segmentation: How to avoid over segmenting your database and distracting effort
    • Data identification: A checklist of different data sets to build possible data segments
    • Behavioral data: Segmenting your database based upon user interactions
    • Retargeting: Understanding business opportunities to be gained from email retargeting
    • CRM retargeting: How to set-up display retargeting activity to specific database segments

    EMAIL DELIVERABILITY

    • Inbox deliverability: Clear checklist to improve your email deliverability
    • Email browsers: Full overview of how to test for email reader compatibility
    • Spam protection: How to make sure you are not undeservedly classified as a spammer
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Class schedule and times

Times are shown in

  • Monday

    Class 1: Email List Sign-ups & Retention

    11:00 - 12:30

  • Tuesday

    Class 2: Email List Management, Segmentation & Delivery

    11:00 - 12:30

  • Wednesday
  • Thursday
  • Friday
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Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.