How do you encourage your subscribers to open – never mind read – your marketing emails? This class has all the answers.
Drive clicks and calls to action
Resonate with your subscribers
Optimize for email deliverability
Content naturally plays a key role in email – your messaging and email design will ultimately decide if your subscribers take the next step on their marketing journey. This dedicated class focuses on designing, writing and building your emails.
Start with your email design (and landing pages) – employ consistent branding, colors and design elements and discover about key concepts such as preview panes and “above the fold”. Discover how to persuade your subscribers to convert. Gain insights into HTML and the benefits of good coding for deliverability. Then develop market-leading copywriting skills – boost call-to-actions, write persuasively and make your emails easier to scan.
Get best-practice insight into copy and creative that works to drive click-throughs and conversions by signing up now.
EMAIL DESIGN
HTML EMAIL BUILD
EMAIL COPYWRITING
Learn from our skilled trainers, with hands-on experience from the front-line.