Like all good campaigns, email works best when you measure and refine its impact. Book on this class to gain valuable tools to help you push your email returns to the next level.
Boost conversion rates
Deliver actionable insight
Yield real results to improve your campaigns
Email campaigns shouldn’t be static – treat them as a living, evolving thing and you can optimize them in real time to increase their impact to lift conversions. This learning class provides all the expert-led tips and techniques you need to deliver tangible results.
Discover how email lifecycle marketing works, planning campaigns and understanding the role email can play in the sales funnel. Make use of automated email marketing tools and solutions to create triggered campaigns driven by your subscribers and reclaim lost sales and other abandoned conversions. Tap into analytics to measure – and refine – everything from bounce rates to conversions, then learn how to set up and make use of split-testing to help plot a route to greater success.
Enroll now to integrate the latest best-practice guidance on marketing, analytics and testing into your skill set.
EMAIL LIFECYCLE MARKETING
AUTOMATED EMAIL MARKETING
EMAIL MARKETING ANALYTICS
EMAIL SPLIT TESTING
Learn from our skilled trainers, with hands-on experience from the front-line.