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Lydian Stone

Facebook Advertising: Ad & Bid Management

About this course

Ensure you’re on top of your game managing your ad campaigns. Also learn how to bid competitively to get the best possible slots with this unmissable Facebook ads class.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

There’s no “set it and forget it” approach to advertising on social media. This expert-led class reveals all the tips and techniques you need to maximize your ad spend, refine your target audience as your campaign progresses and stay on top of your day-to-day ad management.

Gain best-practice guidance on key tools like Ads Manager, Business Manager and Facebook Power Editor. Structure campaigns, tweak audience targeting methods and track direct sales. Plus, gain expert tips and techniques for bid management.

Sign up now to ensure your ad campaigns run smoothly and to budget.

  • Class 1: Facebook Ads Management & 3rd Party Tools

    FACEBOOK AD MANAGEMENT

    • Ads Manager: Detailed step-by-step guidance on how to best use Facebook’s ad management tool
    • Business Manager: Best practice use of Facebook’s tool to manage multiple accounts and pages
    • Campaign set-up: How to best structure your ads, ad sets and campaigns
    • Ad scheduling: Expert advice on best times and frequencies to run your ads

    FACEBOOK ADVERTISING TOOLS

    • Full overview: Detailed list of recommended third-party Facebook advertising tools
  • Class 2: Facebook Power Editor Ads Bid Management

    FACEBOOK POWER EDITOR

    • Technical overview: Detailed tour of Facebook’s powerful ads tool
    • Customization: How to tweak Power Editor to best fit your advertising needs
    • Audience targeting: Powerful tips to improve your audience targeting
    • Campaigns management: Technical guidance on how to manage multiple ad campaigns
    • Bulk importing: Best-practice advice on uploading multiple ads at once
    • Conversion tracking: How to track direct sales through Power Editor

    BID MANAGEMENT

    • Bid types: Full overview and how to optimize for results
    • Big management: Best practice advice on managing your bids to maximize budget spend
    • Bid strategy: How to best budget your ad spend and forecast results
    • Optimum audience sizes: The right audience sizes to optimize campaigns effectively
    • Value per click: How to set the correct bid levels
    • Daily budgets: Recommendations for setting daily budgets to optimize performance
    • Lifetime budgets: Establishing safety checks to protect against budget overrun
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.