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Lydian Stone

Facebook Advertising: Ad Creative

About this course

Make sure your Facebook ads catch the eye by mastering the platform’s ad-creation and design tools. This class hands you the tools to deliver captivating copy as well as a striking design.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

There’s little point creating the world’s best ad strategy if it’s backed up by a poorly written, drab-looking ad. This essential class will equip you with the expert tools, tips and techniques you need to deliver an ad that both catches the eye for all the right reasons and delivers your message in a compelling way.

Discover what ad types are available – and which ones work best depending on your needs. Gain valuable best-practice help into copywriting, including calls-to-action and tone of voice, as well as design (including guidance on the 20% rule). Plus learn how to organize your ads to maximize performance.

Book this class now to ensure your digital ads do your campaigns justice.

  • Class 1: Facebook Ads Planning & Copywriting

    FACEBOOK AD TYPES

    • Link-click ads: Working within Facebook constrictions to maximize click-through rates
    • Carousel ads: How to show continuity and tell a story with 3-5 cards
    • Lead gen ads: Stimulate lead gen sign-up and context cards to provide background info
    • Dynamic product ads: Promote relevant products from your catalog
    • Canvas ads: Make the most of Facebook’s immersive multimedia mobile ads
    • Video ads: Best practice storytelling and About this course use to drive engagement
    • Slideshow ads: Creative direction to make full use of images, music and text overlay

    FACEBOOK AD COPY

    • Facebook restrictions: Word limits and content guidelines
    • Ad copy best practice: Clear outline of best practice methodology to follow
    • Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate response
    • Tone of voice: How to establish and maintain your brand tone of voice
  • Class 2: Facebook Ads Design & Build

    FACEBOOK AD DESIGN

    • Facebook guidelines: Full overview of Facebook’s image guidelines and ad type image dimensions
    • 20% text rule: Best practice recommendations for fitting within Facebook’s 20% text restrictions
    • Ad design best practice: Detailed checklist to drive results from your ad designs
    • Content refresh: How to avoid ad fatigue with regular, relevant content refresh
    • Imagery and video: How to choose compelling imagery and/or video that will draw people to your ad

    FACEBOOK ADS CREATE TOOL

    • Best practice set-up: Step-by-step guidance on ad creation best practice
    • Campaign structure: How to most effectively organize your ads to drive performance
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.