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Lydian Stone

Facebook Advertising: Campaign Strategy & Targeting

About this course

Make sure your Facebook advertising campaigns are aimed at the right audience and deliver the best results. This course is packed with expert-led tips and techniques to help you achieve visibly better results.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

Facebook is by far the world’s biggest social network – if you plan to advertise on social media, Facebook is a crucial component in your overall strategy. This intensive class ensures you get the foundations of your campaigns as strong as possible.

Gain insight into the latest platform changes and develop a working framework to ensure your campaign strategy starts from a solid base. Fine-tune your strategy for mobile and gain valuable insight into targeting ads to a wide range of audiences, including best-practice guide to creating custom audiences.

Book your place to stay ahead of the competition and ensure your future Facebook-led campaigns are a success.

  • Class 1: Facebook Paid Strategy & Campaign Planning

    FACEBOOK ADVERTISING INSIGHT

    • Facebook advertising evolution: Full overview of recent Facebook advertising developments
    • Future developments: Detailed overview of upcoming Facebook changes and likely future direction

    FACEBOOK ADVERTISING CAMPAIGN STRATEGY

    • Business objective: Setting a clear commercial goal for your Facebook advertising
    • Facebook advertising strategy framework: How to develop a working plan for your Facebook advertising

    FACEBOOK MOBILE ADVERTISING

    • Mobile results: Understanding the higher level of performance possible on mobile
    • Mobile optimization: Strategies for fine-tuning the mobile ad journey
  • Class 2: Facebook Ads Audience Targeting

    FACEBOOK AD TARGETING

    • Audience Insights: Best practice targeting by location, demographics, interests and behaviors
    • Connections targeting: How to target your ads at people who have interacted with your page or app
    • Custom Audiences: Best practice guide to targeting your customer database
    • Website Custom Audiences: Targeting your website visitors, recency and advanced segmentation
    • Lookalike Audiences: How to target Facebook users similar to your customer profiles
    • Lookalike nesting: Expanding your audience base without cannibalizing current results
    • Partner categories: Maximize use of Facebook’s third-party data sets to target by a range of criteria
    • Audience network: How to targets users beyond Facebook and into other mobile apps
    • Case studies: Learn from other companies’ Facebook advertising successes
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.