Chat with us, powered by LiveChat
Lydian Stone

Facebook Advertising: Optimization & Analytics

About this course

Even the best ad campaigns require tuning from time to time. Discover how to monitor and tweak your Facebook campaigns with this unmissable learning opportunity.

  • Advanced
  • 3h
  • 2 classes
  • 9 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

Your ad campaign is up and running, but how do you keep an eye on its performance? And what do you do if things need changing? This expert-led class has all the answers.

Discover testing methodologies and ongoing testing techniques. Learn how to correctly interpret the results. Find out which analytics and attribution modeling tools to use and trust. Become an expert in optimizing your campaigns to boost results.

Enroll today to strengthen your day-to-day ad management skills in Facebook.

  • Class 1: Facebook Ads Analytics & Insight

    ANALYTICS & ATTRIBUTION MODELING

    • Ads reporting & Analytics: Getting the most out of Facebook’s free insight tools
    • Facebook advertising analytics framework: Recommended metrics to track to measure results
    • ROI: Techniques for establishing your Facebook advertising ROI
    • Customer lifetime value: Gauging Facebook ads activity against the correct yardstick
    • Attribution models: Best-practice guidance on tracking Facebook ad activity rigorously
    • Conversion tracking: Detailed advice on how to set-up effective conversion tracking
  • Class 2: Facebook Ad Testing & Performance Optimization

    AD TESTING

    • Business-as-usual: Ongoing testing methods to quickly spot and resolve performance dips
    • A/B testing: How to set up effectively
    • Exploration campaigns: Testing methodologies to test new ground and widen your audience
    • Data significance: Critical assessment of your results to glean trustworthy insight

    ADVANCED OPTIMIZATION

    • Deep dive analytics: Robust insight framework suggestions to follow
    • Data dissection: Amplifying positive trends & disabling negative trends
    • Data layer analysis: Step-by-step guidance
    • Optimization timeline: Daily, weekly and monthly models to follow
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.