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Lydian Stone

Facebook Organic Marketing

About this course

Focused Facebook Organic Marketing class designed to help you raise your “Owned” activity to best practice. Leave with hands-on tips and techniques to boost performance levels straight away.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

The organic marketing opportunities available to marketers on Facebook have developed and changed significantly in recent years. Join this intensive class to get fully back up-to-speed on everything that Facebook has to offer.

Gain insight into page setup best practice. Brush up on your Facebook content strategy best practice. Get to grips with how Facebook’s news feed algorithm today impacts your content’s performance and how to optimize to drive best results.

Book a place to benefit from market-leading insight, raise your Facebook activity to an advanced level and steal a move on your closest competitors.

  • Class 1: Facebook ‘Owned’ Strategy & Community Growth

    FACEBOOK STRATEGY

    • Business opportunity: Understanding the business case for Facebook marketing
    • Facebook strategy: How to build a successful Facebook marketing strategy framework
    • Audience targeting: Segmenting your target audience to reach on Facebook
    • Creative planning: How to creatively plan a Facebook strategy

    FACEBOOK NEWS FEED

    • Paid Vs Organic: Understanding how Facebook prioritizes visibility of content in the news feed
    • Algorithm changes: Full debriefing on recent Facebook news feed algorithm changes
    • Post optimization: How to optimize your posts to boost visibility in news feeds

    FACEBOOK PAGES

    • Best practice set-up: Expert advice on how to best set up your Facebook presence
    • Facebook design: Design best practice to make the most of your cover photo, profile pictures and more
    • Page customization: Understanding the raft of options available to you
    • Page tabs: Advanced use of custom page tabs to maximize results
    • Lead generation tabs: Expert advice on setting up your page for lead generation
    • Global pages: How to best integrate activity across multiple geographic locations

    GROWING TARGETED PAGE LIKES

    • Community growth: Proven techniques for organically growing a targeted audience on your Page
    • Offline-to-online: Utilizing offline marketing & PR activity to grow your community
    • Paid boost: Maximize use of Facebook’s paid advertising options to boost your community growth
  • Class 2: Facebook ‘Owned’ Content Strategy & Community Management

    CONTENT STRATEGY

    • Establish objectives: Setting clear goals and targets for your Facebook content
    • Content calendar: How to build a working content plan to maximize results from your posts
    • Copy style: Keeping a house style that drives ongoing results
    • Calls-to-action: Best practice inclusion to maximize traffic generation and conversion
    • Post frequency: Best practice for planning the number of posts per day
    • Post scheduling: Priority times to post to maximize engagement
    • Content type: How to best plan your mix of image, video and other multimedia content
    • Competitions: Navigating Facebook’s regulations to deliver results

    FACEBOOK POSTS

    • Post copy: Best practice guidance on Facebook post copy that delivers results
    • Hashtags: Making best use of Facebook’s hashtag feature
    • Image optimization: Checklist to ensure your Facebook photography delivers top results
    • Photo albums: Technical guidance on making the most of photo and shared albums
    • Video posts: Detailed guidance on Facebook video best practice
    • Unpublished posts: Full overview of opportunities to be gained from use of unpublished posts
    • Post targeting: How to best segment your audience and target posts to boost performance
    • Call-to-action buttons: How to maximize ROI from your post activity
    • Post split-testing: Full guidance on how to set up split test to incrementally improve results

    PAGE MANAGEMENT

    • Facebook tools: Latest tools and services to better manage your Facebook activity
    • Community engagement: How to best engage with your community and manage negative comments
    • Productivity: Proven time-saving techniques for managing Facebook activity

    FACEBOOK INSIGHTS

    • What does success look like?: How to tie back your analytics to your overarching commercial goals
    • Facebook analytics framework: Tried-and-tested metrics for measuring performance
    • Facebook Page Insights: Best practice use of Facebook’s free tool
    • Facebook Audience Insights: How to make the most of Facebook’s tool for tracking audience behaviors
    • Third party analytics tools: Full overview of recommended tools to use to bolster your analytics
    • Facebook & Google Analytics: Clear guidance on how to setup Google Analytics to track Facebook
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.