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Lydian Stone

Google Ads: Budgeting & Bid Management

About this course

Ensure you’re paying the correct amount for your ads to balance between cost and return with this advanced learning class’s help.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

As the Google Ads platform becomes ever more complex and competition continues to intensify, delivering campaign results is becoming increasingly challenging. In particular, it’s critical you set a realistic budget and bid appropriately to ensure your investment isn’t wasted.

This class will arm you with the tools you need to do just that. Gain best-practice advice on setting your campaign budget and avoid click-fraud. Ramp up your bid management skill set with tips and techniques covering everything from keyword bidding to Ads Campaign Experiments. Discover how to attribute results back to keywords and other marketing channels.

Sign up for this class now to avoid running over budget and take your Ads bidding skills up a notch.

  • Class 1: Google Ads Budget Setting & Allocation


    • Budget allocation: Best practice guidance on setting campaign budgets
    • Click-fraud: Identifying and dealing with click-fraud
  • Class 2: Google Ads Bid Management


    • Keyword bidding: How to set keywords bids to best meet your campaign objectives
    • Bidding strategy: Short and long tail bidding strategies to improve ROI
    • Automated cost per acquisition: Best practice use to support your strategy
    • Day parting: Advanced day parting strategies to boost performance
    • Advanced bidding rules: Making best use for different KPIs
    • Ads Campaign Experiments (ACE): Best practice use to split-test bids
    • Attribution modelling: Latest techniques for attributing results to keywords or other marketing channels
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.