Chat with us, powered by LiveChat
Lydian Stone

Google Ads: Campaign Setup

About this course

Make sure your Ads campaigns are set up to deliver the best possible return on your investment with this focused class.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

Google Ads brings with it considerable opportunity. But its complexity and ever developing raft of features mean that most marketers simply are not making the most of it. Many campaigns are indeed run at a loss. This class will give you the best chance of avoiding this.

Make sure your campaign setup follows a solid structure and focuses its targeting correctly. Create compelling ad copy and calls to action, plus split-test campaigns to find out which ones work best. Gain additional expert insight into optimizing your creative and discover how to efficiently and effectively manage larger campaigns. And having tempted people into clicking, make sure your landing page strategy is optimized to deliver a return on your investment.

Stay ahead of the competition by enrolling in this learning class and arming yourself with a valuable toolkit of top techniques to build into your Google Ads activity straight away

  • Class 1: Best Practice Google Ads Campaign Setup & Growth

    Ads CAMPAIGN SETUP

    • Campaign structure: Ads campaign structure best practice for top performance
    • Ads extensions: Best practice use of Ads extensions to boost campaign results
    • Search & display network: A decision-making framework for choosing between the search & display network
    • Campaign targeting: Tried-and-tested techniques to improve audience targeting

    MANAGING LARGE Ads CAMPAIGNS

    • Ads Editor: Full guidance on creating large-scale campaigns
    • Ads API: Full overview of its features and benefits
  • Class 2: Google Ads Creative & Landing Page Strategy

    AD CREATIVE

    • Ad copy best practice: Clear outline of best practice methodology to increase ad click-through rates
    • Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate clicks
    • Keyword insertion tools: Hands-on guidance on when and how to use keyword insertion tools
    • Split-testing: Tried-and-testing approaches to testing ad creative
    • Promotions & offers: Detailed guidance on how to integrate PPC with promotions & offers

    AD CREATIVE OPTIMIZATION

    • Ads extensions: How to make best use to drive performance gains
    • Expanded text ads: Best practice setup
    • Dynamic adverts: Making use of keyword insertion & automatic countdowns

    LANDING PAGE STRATEGY

    • Optimization checklist: Full checklist to optimize your landing pages to boost performance
    • Landing page testing: Tools and techniques for testing landing pages
    • Conversion rate optimization: Tactics to boost results, including deep-linking landing pages
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.