Google Analytics: Advanced Marketing Analytics
About this course
Take your Google Analytics skill set to the next level with this advanced learning class.
Learning outputs
The opportunities of Advanced Analytics
How to take your marketing analytics to the next level
Collecting data that’s specific to your business
Understand segmentation and the different types of reports you can produce in GA
Gain deeper insights
Discover how GA empowers you to provide a better experience for your customers
Course overview & classes
Request syllabusCourse Overview
It’s tempting to stop once you’ve learned enough about Google Analytics to get by, but push yourself a bit further and you can unlock new tools, techniques and tips that can take your reporting to the next level.
This course opens with a clear understanding of how to use filters to screen out irrelevant data. Learn how to categorize your visitors by segment, channel, audience or behavior. Discover the varied kinds of advancing reporting at your disposal, from social tracking to mobile sites and apps. And start your conversion research journey by learning how to tie Google Analytics into your CRO, troubleshooting and remarketing efforts.
Book on this essential class now to lift your Google Analytics knowledge to another sphere and enable you to leverage it more effectively and efficiently.
Class 1: Google Analytics Advanced Filters & Visitors Categorization
UNDERSTAND FILTERS
- Configuration Settings: explore the ways you can configure GA to your precise information requirements
- Storing Data and Generating Reports: How to decide which data you need and which data you can ignore
- Applying Advanced Filters: create your bespoke Custom Metrics
CATEGORIZING VISITORS
- Segment: describe the categories that are important to you
- Channel: understand the marketing activities that are working for you and those which are not
- Audience: learn more about the people who visit your site
- Behavior: observe your visitors and their actions in minute detail, even down to an individual level
Class 2: Google Analytics Marketing Performance & Conversion Reporting
DIFFERENT TYPES OF ADVANCED REPORTING
- Social Tracking: be clear about the impact of your Social Media marketing
- Tracking Websites: track single or multiple websites from your GA account
- Mobile Sites and Apps: monitor the growth of mobile technologies and how your digital presence performs on smartphones and tablets
CONVERSION RESEARCH
- An Introduction to Conversion Rate Optimisation: understand how GA can be used to increase enquiries, leads and sales on your website or app
- Troubleshoot Your Site: use GA’s information to identify bottlenecks and Usability issues with your site that are damaging your business
- The Power of Remarketing: learn about remarketing and how you can use GA to engage with existing and potential customers again and again
Course Trainers
Learn from our skilled trainers, with hands-on experience from the front-line.
