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Lydian Stone

Google Analytics: Advanced Tools & Insight

August 5th - 6th

About this course

Go beyond the basics and give your analytical skills an edge over the competition with this expert learning class.

  • Advanced
  • 3h
  • 2 classes
  • 9 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview
Go beyond the basics and give your analytical skills an edge over the competition with this expert learning class.
  • Class 1: Google Analytics Advanced Segmentation & Reports

    ADVANCED SEGMENTATION

    • Describe your Target Segments: learn the importance of targeting the right visitors and not everyone
    • Creating Custom Segments: see how to narrow your audience to a sensible size of Segment
    • Taking Segmentation to the Next Level: learn about pitfalls of Segmentation and how to avoid filtering out too many people

    DEMOGRAPHIC AND INTEREST REPORTS

    • People not Clicks: discover who is visiting your site and what you can find out about them from GA
    • Cohort Analysis: learn why it’s important not to treat all visitors the same
    • Applying Filters: what the difference is and when to apply which
  • Class 2: Google Analytics Data Cleansing & Advanced Insight

    REPORTING DATA REVIEWS

    • Cleaning Data: ensure that the data you are using is reliable and accurate
    • Calculated Metrics: understand what these are, how to generate them and how to apply them
    • Unexpected Referrals: explore how non-human traffic can skew your reporting and what to do about it

    ADVANCED TOPICS

    • Hostnames: how to ensure that hostnames are resolved properly and that there are no tagging issues that could confuse
    • Browser and Device data: gain insight into what web browsers or devices your visitors are using to access your site
    • Ads Linking: see how connecting Ads to GA can massively increase your PPC ROI
Lydian Stone

Class schedule and times

Times are shown in

  • Monday

    Class 1: Google Analytics Advanced Segmentation & Reports

    11:00 - 12:30

  • Tuesday

    Class 2: Google Analytics Data Cleansing & Advanced Insight

    11:00 - 12:30

  • Wednesday
  • Thursday
  • Friday
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Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.