Google Analytics: Advanced Tools & Insight

ADVANCED SEGMENTATION

• Describe your Target Segments: learn the importance of targeting the right visitors and not everyone
• Creating Custom Segments: see how to narrow your audience to a sensible size of Segment
• Taking Segmentation to the Next Level: learn about pitfalls of Segmentation and how to avoid filtering out too many people

DEMOGRAPHIC AND INTEREST REPORTS

• People not Clicks: discover who is visiting your site and what you can find out about them from GA
• Cohort Analysis: learn why it’s important not to treat all visitors the same
• Applying Filters: what the difference is and when to apply which

REPORTING DATA REVIEWS

• Cleaning Data: ensure that the data you are using is reliable and accurate
• Calculated Metrics: understand what these are, how to generate them and how to apply them
• Unexpected Referrals: explore how non-human traffic can skew your reporting and what to do about it

ADVANCED TOPICS

• Hostnames: how to ensure that hostnames are resolved properly and that there are no tagging issues that could confuse
• Browser and Device data: gain insight into what web browsers or devices your visitors are using to access your site
• Ads Linking: see how connecting Ads to GA can massively increase your PPC ROI