Google Analytics: Advanced Tools & Insight
About this course
Go beyond the basics and give your analytical skills an edge over the competition with this expert learning class.
Learning outputs
How to generate deeper insights with Google Analytics
Take your skill set to the next level
Customize filters, tags and segments
Customize GA for your needs and get ahead of the competition
Generate business reports
Make intelligent marketing decisions and avoid common pitfalls
Course overview & classes
Request syllabusCourse Overview
Go beyond the basics and give your analytical skills an edge over the competition with this expert learning class.
Class 1: Google Analytics Advanced Segmentation & Reports
ADVANCED SEGMENTATION
- Describe your Target Segments: learn the importance of targeting the right visitors and not everyone
- Creating Custom Segments: see how to narrow your audience to a sensible size of Segment
- Taking Segmentation to the Next Level: learn about pitfalls of Segmentation and how to avoid filtering out too many people
DEMOGRAPHIC AND INTEREST REPORTS
- People not Clicks: discover who is visiting your site and what you can find out about them from GA
- Cohort Analysis: learn why it’s important not to treat all visitors the same
- Applying Filters: what the difference is and when to apply which
Class 2: Google Analytics Data Cleansing & Advanced Insight
REPORTING DATA REVIEWS
- Cleaning Data: ensure that the data you are using is reliable and accurate
- Calculated Metrics: understand what these are, how to generate them and how to apply them
- Unexpected Referrals: explore how non-human traffic can skew your reporting and what to do about it
ADVANCED TOPICS
- Hostnames: how to ensure that hostnames are resolved properly and that there are no tagging issues that could confuse
- Browser and Device data: gain insight into what web browsers or devices your visitors are using to access your site
- Ads Linking: see how connecting Ads to GA can massively increase your PPC ROI
Course Trainers
Learn from our skilled trainers, with hands-on experience from the front-line.
