Make sure you attribute your visitor’s journey correctly by taking this course on mastering Attribution Modeling.
What it is, why it’s important and the difference it makes to your marketing
Compare different Attribution Models and learn which one is best for you
Understand how GA constructs its Attribution Models and how you can use them to improve the Customer Journey
These days, marketing takes place through a multitude of different channels – online and offline. That begs the question: when you start seeing the fruits of your labors, how do you know which channels are delivering more visitors and customers than others? The answer lies in Attribution Modeling.
This course will equip you with all the tools to master Attribution Modeling with the help of Google Tag Manager. Get a grounding in the key concept of attribution modeling, including an exploration of multi-funnel reporting and how it can create confusion instead of clarity. Take a tour of different types of attribution models – both classic and new – and discover how to choose which one is right for you. Track your customer’s path to your site – find ways of shortening this journey and learn which channels are most effective at delivering them to you. Last, but not least, you’ll find out how to track marketing campaigns from a variety of sources, from email to social and even offline, using URL Builder, campaign tagging as well as cost analysis and reporting tools.
Book your place now to equip yourself with the skills and tools required to discover which marketing channels resonate best with your target audience.
INTRODUCTION TO ATTRIBUTION MODELLING
DIFFERENT TYPES OF ATTRIBUTION MODELS
HOW TO TRACK THE CUSTOMER JOURNEY IN GA
TRACKING MARKETING CAMPAIGNS
Learn from our skilled trainers, with hands-on experience from the front-line.