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Lydian Stone

Google Analytics: Dashboard Analytics & Custom Reports

About this course

This essential class will arm you with the tools you need to identify – and track – the precise information you’re looking to monitor using Google Analytics

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

It’s one thing understanding how Google Analytics works, but quite another knowing how to best exploit it for different uses. This class gives you the tools to do just that using its dashboard and custom reporting tools.

Start by defining and building your analytics model: determine your goals and what you want to improve, testing and refining your model as you go. Once in place, learn how to create custom dimensions and reports using regular expressions to drill down to the detail you need with the help of Google Analytics dashboards. Then extend your use of these to evaluate your marketing efforts, from improving SEO and site usability to generating more conversions.

Book now to discover how to integrate these key Google Analytics tools as part of your wider marketing strategy.

  • Class 1: Google Analytics Business Requirements Frameworks

    MODEL FOR SUCCESSFUL ANALYTICS

    • Define: describe what you are trying to do and what you want to improve
    • Measure: track and record the information you need to achieve your Objectives
    • Analyze: explore the data and discover information that you can make use of

    APPLY THE MODEL

    • Test: run experiments to learn more about the problem
    • Improve: describe your path to improvement
    • Cause vs Correlation: prevent biases creeping into your thinking and understand typical analytical errors
  • Class 2: Google Analytics Custom Reports & Dashboards Best Practice

    CREATING CUSTOM REPORTS

    • Custom Dimension and Reports: decide what you uniquely need to understand and track and how to this information in GA
    • Regular Expressions: discover the power of RegEx and what it can tell you about your website traffic and visitor behavior
    • Examples of Regular Expressions: example Regular Expressions that you can try and how to create your own

    EVALUATE YOUR MARKETING

    • Ranking Higher in Search: how custom GA can be used to move your website up the Google Search results
    • Enhance Site Usability: using GA dashboards to see how and why your site is providing a less than optimal user experience
    • Increasing Conversions: how dashboards act as an early warning signal that your site is not achieving its full potential
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.