This essential class will arm you with the tools you need to identify – and track – the precise information you’re looking to monitor using Google Analytics
Identify the specific information your business needs
Define your own Dimensions and Metrics that you can use to improve your marketing
Tailor GA to display the data you need, how and when you want it
It’s one thing understanding how Google Analytics works, but quite another knowing how to best exploit it for different uses. This class gives you the tools to do just that using its dashboard and custom reporting tools.
Start by defining and building your analytics model: determine your goals and what you want to improve, testing and refining your model as you go. Once in place, learn how to create custom dimensions and reports using regular expressions to drill down to the detail you need with the help of Google Analytics dashboards. Then extend your use of these to evaluate your marketing efforts, from improving SEO and site usability to generating more conversions.
Book now to discover how to integrate these key Google Analytics tools as part of your wider marketing strategy.
MODEL FOR SUCCESSFUL ANALYTICS
APPLY THE MODEL
CREATING CUSTOM REPORTS
EVALUATE YOUR MARKETING
Learn from our skilled trainers, with hands-on experience from the front-line.