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Lydian Stone

Google Analytics: Data Collection & Reporting

About this course

This focused Google Analytics class provides a brief refresher overview of Google Analytics before moving on to improving your core data collection and reporting skills. Expert tips and tricks will help to boost your learning level.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

When it comes to measuring the success of your online ventures, there’s no substitute for Google Analytics. This core class opens with the why and what of Google Analytics before moving on to provide you with a comprehensive overview of its data collection and reporting tools.

You’ll gain insight into setting up accounts for the different users in your organization and learn how to make use of Google Analytics through setting objectives from measuring social media to improving your website’s performance.

Get a comprehensive overview of Google Analytics’ key reporting tools – from audience and behavior to acquisition and conversions – by booking on this essential course.

  • Class 1: Google Analytics Data Collection Fundamentals

    CORE CONCEPTS

    • Welcome to Google Analytics: discover Google Analytics, how powerful it is and the difference it can make to your organization
    • Key Principles: how data is collected using Browser/Server communication
    • Key Terminology: understand the important phrases required to use Google Analytics effectively

    EXPLORE THE INTERFACE

    • Admin Overview: see how much control you have in the Admin section and learn how to create Users with different access rights
    • Account, Property and View Settings: understand different viewing levels of Google Analytics and ensure that you’re operating at the right one
    • Dimensions and Metrics: be clear about the type of data you are looking at and why this makes a difference
  • Class 2: Google Analytics Reporting Best Practice

    STANDARD REPORTS

    • Understand your Visitors: discover where your visitors are coming from, who they are and what they’re doing on your site
    • Find your best performing content: explore which parts of your website are performing well and which are not
    • Discover the technology your visitors are using: check device use so that your organization can stay ahead of the technology curve and provide the most appropriate user experience

    LIMITATIONS OF GOOGLE ANALYTICS

    • What Google Analytics measures (and what it doesn’t): recognize the gaps in Google Analytics’s reporting and how this affects your decision making
    • Where Google Analytics can go wrong: see what happens when Google Analytics has been installed incorrectly
    • Other forms of analytics you should be using: combine Google Analytics with other analytical tools to create a comprehensive understanding for your business
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.