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Lydian Stone

Google Analytics: Data Collection Set-up & Configuration

About this course

Gain essential insight into using Google Analytics to track the performance of your website with this learning class. Arm yourself with the key tools and techniques you need to track, analyze and share site performance and visitor behavior.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

How can you be sure that you’re collecting the data you need to deliver meaningful analytics? This focused class arms you with the tools you need to ensure you’re using Google Analytics to the best of its abilities.

Set up your Google Analytics account and place your website code correctly. Familiarize yourself with the Google Analytics dashboard and get your reporting into place, aligned to meaningful goals. Learn how to visualize your user’s journey, segment your audience and discover what they’re searching for. Set up automated reports to share metrics and insights with all your team.

Book now to ensure you’re making the best use of Google Analytics for your business needs

  • Class 1: Google Analytics Data Collection Set-up

    CONFIGURATION

    • Creating a Google Analytics Account: discover how to create a new Google Analytics account and how to get the website code you need
    • Install your tracking code: understand how and where the tracking code is used and how to install it
    • Test your install: check your install has gone smoothly and how to correct any mistakes

    KEY INTERFACE FEATURES

    • Become familiar with the layout: explore the GA interface, how its laid out, key features, the search function and Help Guides
    • Simple Reporting: define reporting periods and start making simple observations of your Visitors and their behavior
    • Creating Goals: learn the importance of choosing and creating Goals and how to generate them in GA
  • Class 2: Google Analytics Visitor Tracking & Dashboard Automation

    BASIC TRACKING

    • Visualize the User Journey: use Behavior Flow reports to see how people interact with your site and where potential problems might be
    • Adding Basic Filters: see how easy it is to segment visitors by applying standard filters
    • Analyzing Site Search: discover what your visitors are looking for by exploring the search terms they use

    DASHBOARD AUTOMATION

    • Automate your Reporting: save time and be more efficient by automating your reporting with easy to set-up rules and triggers
    • Export Functions: understand how to export GA data into various different formats and for various business purposes
    • Share the Data: ensure that members of your team, colleagues and agency partners benefit from the insight GA provides
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.