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Lydian Stone

Google Analytics: Data Studio

About this course

Discover how to use Data Studio to produce compelling charts, graphs and reports to share your analytical discoveries.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

You’ve tracked the metrics, gathered the evidence and built a case, but how do you showcase your findings in clear, concise terms to support your argument? The solution lies with Data Studio.

Start by understanding the case for data visualization and why people struggle with numbers before seeing how Data Studio helps make GA information accessible to non-data specialists. Get an overview of DS’s key features, what kinds of data can be plugged into it and how to link it with your Google Analytics account. Learn how to generate compelling reports, charts and graphs using Data Studio. And finally build visualization workflows with tips for automating repetitive tasks and sharing confidential reports securely.

This class is essential for anyone struggling to present their metrics to a wider audience – book now.

  • Class 1: Data Studio & Data Visualization Introduction

    THE POWER OF DATA VISUALIZATION

    • The Problem with Numbers: learn why people struggle with numbers and how common errors occur
    • How Visualization Helps: explore the science of data visualization and how it helps people generate business insights
    • Telling Stories with Data: see how Data Studio makes information from GA accessible to non-specialists

    AN INTRODUCTION TO DATA STUDIO

    • A Quick Overview: a guided tour around Data Studio and its key features
    • Data Connectors: the types of data that can be pulled from GA and where to find it
    • Data Requirements: setting up your GA account to Data Studio and discovering what can and cannot be visualized
  • Class 2: Data Studio & Visualization Workflows Best Practice

    THE DATA STUDIO INTERFACE

    • An Overview: getting to grips with Data Studio’s design tools
    • Creating Graphs and Charts: start generating visualizations quickly and easily
    • Enhanced Reporting: creating calculated metrics and enhancing reporting with Data Studio functions

    VISUALIZATION WORKFLOWS

    • What Makes for a Good Report: ensure your visualizations clarify and don’t confuse
    • Being Efficient: save time by creating macros, custom workflows and integrating Data Studio with other products
    • Sharing Reports: share confidential data and visualizations with colleagues and partners
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.