Learn how to use tags to track your customer’s journey through your ecommerce site’s buying funnel.
Clear guidance on how ecommerce can be tracked in Google Analytics
Calculate your Goal Values and Conversion Funnels
Implement tracking for ecommerce and work with third-party providers
One of Google Analytics’ core markets is ecommerce. Its tracking tools provide a unique and detailed picture of your shopping site’s visitors, helping you take a peek at their journey from browser to customer, revealing logjams and other impediments that see them disappear from the funnel.
This course is designed to help you effectively leverage Google Analytics to help identify and resolve problems. Start by understanding how ecommerce is tracked through use of product categories and SKUs. See what kinds of information can be tracked, including sales and special offers. Use your KPIs to determine where to focus your ad-spend. Then discover how ecommerce tracking codes are constructed, and how to configure for basic tracking. Take this to the next level with expert advice using Google Tag Manager and event-tracking, but gain valuable insight into optimal sample sizes for meaningful analysis. Finally, gain best-practice tips, tools and techniques to help use analytics in a live environment.
Enroll on this course now to discover how to glean the insights you need to convert more of your visitors into paying customers.
HOW ECOMMERCE IS TRACKED
CONFIGURING BASIC ECOMMERCE TRACKING
ENHANCED ECOMMERCE TRACKING
ECOMMERCE IN LIVE ENVIRONMENTS
Learn from our skilled trainers, with hands-on experience from the front-line.