Our online Google Analytics 4 (GA4) Intensive course enables you to gain revealing and measurable insights into your online performance. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight.
You will leave the course ready to yield invaluable and relevant insight from your analytics that drives real business results.
Make the case for GA4 as a driver of business performance
Integrate GA4 into the heart of your digital marketing strategy
Discover who visits your site, what drives them and harness the data to lift ROI
This online course is ideal for you if you already use Google Analytics 4 (GA4), but want to leverage the tool’s full power to measure and understand the impact of your online activities.
Gain a deep understanding of what GA4 enables you to do and discover established, best-practice approaches for setting up your campaigns and configuring your account.
Broken into four classes, this immersive online course steers you through the full spectrum of Google Analytics’ reports and interfaces before moving on to more advanced subjects, such as segmentation, remarketing, attribution modeling, conversion reporting and troubleshooting. By the time you finish the course, you will know how to create a GA4 strategy that works for your business and how to mine the data for key insights that will help boost your online operations.
Finally, optimize your Google Analytics account – configure (and manage) user profiles as part of your account, plus how to integrate GA4’s tracking tools into your website. Also get started with remarketing and conversion tracking.
Sign up now to give yourself the essential building blocks to your GA4 strategy.
GOOGLE ANALYTICS STRATEGY
INTRODUCTION TO GA4
GA4 AUDIENCE ANALYTICS
GA4 ACQUISITION REPORTING
GA4 BEHAVIOR REPORTING
IN-DEPTH REVIEW OF GA4 CONVERSION REPORTING
GA4 CUSTOMISED TRACKING
HOW TO GENERATE AND SHARE REPORTS ON GA4
HOW TO LEVERAGE GA4 SEGMENTATION AND REMARKETING
GA4 REPORTING AND COMMUNICATION
TROUBLESHOOTING HOW GA4 IS IMPLEMENTED
SMART WAYS TO USE GOOGLE TAG MANAGER
HOW TO GET THE MOST OUT OF GOOGLE DATA STUDIO
THE FUTURE OF GA4