Google Analytics 4 (GA4) Foundation
About this course
Our online Google Analytics 4 (GA4) Intensive course enables you to gain revealing and measurable insights into your online performance. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight.
You will leave the course ready to yield invaluable and relevant insight from your analytics that drives real business results.
Learning outputs
Measure and report meaningful insights
Make the case for GA4 as a driver of business performance
Build an effective analytics strategy
Integrate GA4 into the heart of your digital marketing strategy
Identify your audience
Discover who visits your site, what drives them and harness the data to lift ROI
Course overview & classes
Request syllabusCourse Overview
This online course is ideal for you if you already use Google Analytics 4 (GA4), but want to leverage the tool’s full power to measure and understand the impact of your online activities.
Gain a deep understanding of what GA4 enables you to do and discover established, best-practice approaches for setting up your campaigns and configuring your account.
Broken into four classes, this immersive online course steers you through the full spectrum of Google Analytics’ reports and interfaces before moving on to more advanced subjects, such as segmentation, remarketing, attribution modeling, conversion reporting and troubleshooting. By the time you finish the course, you will know how to create a GA4 strategy that works for your business and how to mine the data for key insights that will help boost your online operations.
Finally, optimize your Google Analytics account – configure (and manage) user profiles as part of your account, plus how to integrate GA4’s tracking tools into your website. Also get started with remarketing and conversion tracking.
Sign up now to give yourself the essential building blocks to your GA4 strategy.
Class 1: Google Analytics 4 (GA4) Strategy & Best Practice Configuration
GOOGLE ANALYTICS STRATEGY
- Discover how to recognize the metrics that matter to your activities.
- Find out how to build a GA4 framework: Identify and set well-targeted segments, KPIs and objectives
INTRODUCTION TO GA4
- Gain a full grasp: A solid foundation to apply the tools in Universal Analytics to Google Analytics 4
- Gain better insights: Learn how to track the information that’s important to you and how filter the data
- Bring your skill set up to date: Review GA4’s changes to the tool’s interface and discover where you can get instant help with list of useful online resources
- Incisive Insight: How to interpret Google Analytics 4 data to make relevant business decisions
GA4 MIGRATION
- Get up-to-speed: Knowledge to upgrade to Google Analytics 4
- Connect the dots: Gain the skills to integrate Universal Analytics data with Google Analytics 4 data
- Migration: Best practices for migrating over to Google Analytics 4 from Universal Analytics
Class 2: Google Analytics 4 (GA4) Website Performance Analytics & Measurement Reporting
GA4 AUDIENCE ANALYTICS
- Get a detailed rundown of audience reports: Includes demographic makeup, geographical location, behavior and interests to mobile, OS and browser usage
- Filter data by specific parameters: Explore this feature to uncover more insight
- Become a power user: Master Google Analytics’ more advanced audience reporting tools and learning how to create benchmarks
- User Flow charts: Discover how to visualize customer journeys through your site
GA4 ACQUISITION REPORTING
- Gain a solid understanding of acquisition reports: Why user, page view and session reports are important, plus find out how unique page views reveal the most popular content on your site
- Discover how to get the most out of metrics: Improve your campaigns with conversion and bounce rate data
- Drill down into acquisition data: How mediums, channels and sources can help
- Find out more about referrals: Including those from social and ad platforms
- Social Users’ Flow: Unlock the importance of this report
- Discover how to manage campaigns: Full step-by-step guidance
GA4 BEHAVIOR REPORTING
- Familiarize yourself with top-level reports: including the All Pages report that shows page views, unique page views, average time on site, bounce rates and % of exits
- Determine where visitors arrive and leave your site: Discover the landing page and exit page reports
- Locate slow-loading content: Plus explore ways to fix it
- Tracking personally identifiable information: Examine the risks
- Monitor specific events: Find how to use customized tracking
- Group pages: Learn how to put related pages together to report on them
- Site Search: Gain detailed insight into this underrated report
Class 3: Google Analytics 4 (GA4) Google Tag Manager & Tracking Code Fundamentals
IN-DEPTH REVIEW OF GA4 CONVERSION REPORTING
- Set up, track and report on goals: Full run-through
- Discover the different types of funnel reports: Plus when you should use them
- Boost your conversion rate: Find out how with Google Analytics page reports
- Explore advanced methodologies: Including conversion pathways and attribution modeling
GA4 CUSTOMISED TRACKING
- Custom metrics and dimensions: Examine how to create reports that work for you
- Identify the benefits of tracking Virtual Pageviews: And when they should be preferred over tracking Events
HOW TO GENERATE AND SHARE REPORTS ON GA4
- Understand the principles behind best-practice reporting methodologies
- Construct a measurement framework: Feature the KPIs that are relevant to your business and get helpful data-analysis advice
- Share key information with your colleagues: Keep them informed via email, Excel or KPI dashboard
Class 4: Google Analytics 4 (GA4) Advanced Segmentation & Personalized Reporting
HOW TO LEVERAGE GA4 SEGMENTATION AND REMARKETING
- Segment your data in a meaningful way: Proven tips and techniques
- Basic segmentation: Explore Google Analytics’ standard segmentation options
- Realize the benefits of using custom segments: Find out how to use your own and share other people’s
- Target visitors for remarketing: How to use segmentation to bring back potential leads
GA4 REPORTING AND COMMUNICATION
- Modify existing reports: Learn to add in the metrics and dimensions that are relevant for your business
- Automation: Find out how to automate the reports that you need
- Make generating reports easier: Rundown of third-party apps and dashboard tools
TROUBLESHOOTING HOW GA4 IS IMPLEMENTED
- JavaScript: Get an overview of how Google Analytics uses it to track page views
- Discover common implementation problems: Plus how to solve issues like account miss-configuration and tracking code bugs
- Recognize the symptoms: How to spot a badly configured implementation, including a reduction in bounce rates
- Tools of the trade: Help diagnose and fix implementation problems
SMART WAYS TO USE GOOGLE TAG MANAGER
- Tag manager breakdown: Understand what a tag manager is and how it can help manage multiple GA4 tags
- Step-by-step guides: Discover how to use Google Tag Manager to set up tags and triggers and track PDFs
HOW TO GET THE MOST OUT OF GOOGLE DATA STUDIO
- Generate comprehensible reports: Find out what Google Data Studio is and how its visualizations can help create easy-to-understand reports using Google Analytics data
THE FUTURE OF GA4
- Review the very latest changes: Plus get an idea of what’s likely to be next on the horizon
- Explore additional sources of tools and information: Comprehensive look at useful resources to help develop your skills further
Course Trainers
Learn from our skilled trainers, with hands-on experience from the front-line.
