Chat with us, powered by LiveChat
Lydian Stone

Google Analytics (GA4) Foundation with AI

June 24th - July 3rd

About this course

This comprehensive Google Analytics (GA4) Foundation with AI course offers live, trainer-led online training to help you master GA4’s interface, features, and capabilities with an AI-powered edge. From foundational setups to advanced tracking, you’ll learn how AI tools can simplify workflows, deliver actionable insights, and enhance your analytical accuracy.

  • Foundation
  • 6h
  • 4 classes
  • 24 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

Broken into four focused classes, this course covers AI-enhanced GA4 strategies, tracking fundamentals, website performance analytics, and advanced segmentation. Whether you’re new to GA4 or transitioning from Universal Analytics, this course provides everything you need to make the most of GA4 and AI-driven tools. By the end, you’ll have the knowledge to implement AI into your GA4 setup and analyze data more effectively to drive meaningful outcomes.

  • Class 1: Google Analytics (GA4) Strategy & Best Practice Configuration with AI

    Building a GA4 Analytics Strategy

    • AI-Powered Data Collection: Learn how AI refines data gathering and interpretation.
    • Defining Metrics and KPIs: Use AI to identify and prioritize key performance indicators.
    • Goal Setting with AI Tools: Leverage AI to align GA4 configurations with business objectives.

    GA4 Account Configuration

    • Best Practices for Setup: Explore GA4’s account and property settings with AI recommendations.
    • Event-Based Tracking with AI: Understand GA4’s event-driven data model and optimize tracking configurations.
    • AI-Enhanced Data Filters: Use AI to automate filtering and segmentation for cleaner insights.

    AI in Real-Time Analytics

    • AI-Driven Dashboards: Automate the visualization of real-time performance metrics.
    • Insights from Predictive Analytics: Discover how AI predicts trends and user behaviors in GA4.
  • Class 2:- Website Performance Analytics & Measurement Reporting with AI

    AI for Audience Insights

    • Audience Analysis with AI: Use AI to segment audiences by behavior, demographics, and engagement.
    • Predicting Audience Trends: Leverage AI to anticipate shifts in user interests and behaviors.
    • Custom Segments with AI: Automate the creation of advanced audience groups for targeted analysis.

    Website Performance Reporting

    • Behavioral Flow Reports: Visualize user journeys and optimize key interactions using AI.
    • AI-Powered Speed Optimization: Analyze and address page load times and site performance issues.
    • Engagement Metrics with AI: Use AI to automate engagement rate tracking and benchmark performance.

    Campaign Analytics

    • Source and Medium Analysis: Use AI to evaluate acquisition channels effectively.
    • AI for Campaign Attribution: Automate the attribution of conversions across campaigns and touchpoints.
    • Refining Ad Performance: Leverage AI insights to improve ROI from paid campaigns.
  • Class 3:- Google Tag Manager & Tracking Code Fundamentals with AI

    Introduction to Google Tag Manager (GTM)

    • AI in Tag Management: Simplify tag configuration with AI-powered templates and recommendations.
    • Event Tracking with GTM: Use AI to configure triggers for advanced event tracking.
    • Managing Multiple Tags with AI: Automate the organization of tags across platforms.

    Tracking Code Implementation

    • AI-Assisted Code Placement: Identify optimal tracking code placements using AI tools.
    • Debugging with AI: Use AI-powered diagnostic tools to troubleshoot tracking code issues.
    • JavaScript Optimization: Leverage AI to streamline and enhance JavaScript-based tags.

    Advanced Tracking Features

    • AI for Virtual Pageviews: Automate tracking for single-page applications and dynamic content.
    • Scroll Tracking: Use AI to configure advanced scroll depth tracking on content-heavy pages.
  • Class 4:- Advanced Segmentation & Personalized Reporting with AI

    Advanced Segmentation Techniques

    • AI-Enhanced Segmentation: Automate the creation of highly granular segments for deeper insights.
    • Custom Metrics and Dimensions: Use AI to define and track tailored metrics for specific goals.
    • AI for Funnel Analysis: Visualize and optimize user pathways with AI-driven insights.

    Personalized Reporting with AI

    • Dynamic Reporting Dashboards: Build customizable dashboards with AI tools for instant updates.
    • Predictive Analytics Reports: Leverage AI to create reports that forecast campaign and site performance.
    • Sharing and Collaboration: Automate report distribution across teams and stakeholders with AI.

    Future Trends in AI and GA4

    • Exploring AI in Analytics Evolution: Discover how AI continues to transform data analytics platforms.
    • Additional Resources: Gain insights into emerging AI tools that complement GA4 capabilities.
Lydian Stone

Class schedule and times

Times are shown in

  • Monday
  • Tuesday

    Class 1: Google Analytics (GA4) Strategy & Best Practice Configuration with AI

    11:00 - 12:30

  • Wednesday
  • Thursday

    Class 2:- Website Performance Analytics & Measurement Reporting with AI

    11:00 - 12:30

  • Friday
  • Monday
  • Tuesday

    Class 3:- Google Tag Manager & Tracking Code Fundamentals with AI

    11:00 - 12:30

  • Wednesday
  • Thursday

    Class 4:- Advanced Segmentation & Personalized Reporting with AI

    11:00 - 12:30

  • Friday
Loading

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.