Chat with us, powered by LiveChat
Lydian Stone

Google Tag Manager: Optimization

About this course

Take your Google Tag Manager implementation to the next level with this advanced class providing expert tips and best-practice techniques.

  • Advanced
  • 3h
  • 2 classes
  • 9 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

Once you’ve mastered the fundamentals of implementing tags on your website, improve your insights and analytics by refining your use of Google Tag Manager with this follow-up class.

Start by reviewing initial results to ensure Google Tag Manager is set up and to verify your tags are correct and performing as they should. Discover how to enhance the quality of the data you receive with the help of elements such as auto-events listeners, variables and event tracking. Set up Google Tag Manager across your organization and apply best-practice tips to tag management. Gain valuable insights into debugging and publishing. Extend your use of tags with Ads and other configurations. And finally link GTM back into Google Analytics.

Enroll on this learning class now to ensure you make the best possible use of tags and Google Tag Manager.

  • Class 1: Google Tag Manager Data Testing & Enhancement

    TESTING RESULTS

    • Live site check: How to assess a live website and confirm GTM is present
    • GTM plug-in: Verifying correct deployment
    • ObservePoint: Best practice use to verify correct tags
    • Syncing with Google Analytics: Verifying correct data collection in Google Analytics

    DATA ENHANCEMENT

    • Static values: Adding to your Pageview tags and passing into Custom Dimensions
    • Event tracking: Setting up on exit links and other important user journey juncture points
    • Auto events listeners: Link, click and form submit listeners
    • Auto event variables: Element Class, Element ID, Element URL and Element Text
    • Variables: Adding dynamic data from the page to your Pageview tag
    • CSS selectors: Basic principles
    • Data layer: Best practice use to structure your data

    GTM SET-UP OPTIMIZATION

    • Tag Management: Best practice methodologies to follow
    • User management: Assigning user roles and workflows
  • Class 2: Google Tag Manager Publishing & Additional Configurations

    DEBUGGING & PUBLISHING

    • Versions management: Create and manage container versions
    • Implementation preview: How to debug possible errors or issues
    • Debugging: Using the console and Chrome extensions
    • Push live: Review process to guarantee accurate data
    • Tools & resources: Full overview of recommended plugins & tools

    ADDITIONAL CONFIGURATIONS

    • Floodlight: How to integrate with GTM
    • Display tags: Floodlight approval process
    • Ads: Tags and implementation
    • Custom HTML tags: Implementation for any other script or tracking

    GOOGLE ANALYTICS & GOOGLE TAG MANAGER

    • Google Analytics tags: Sessions, event and social tracking
    • Cross domain tracking: Setting up a holistic view across your web properties
    • E-commerce tracking: Step-by-step guidance
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.