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Lydian Stone

Google Tag Manager: Setup & Implementation

About this course

Discover how to implement tags to track your site’s performance using Google Tag Manager with this detailed, expert-led learning class.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

Tags are used to link your website into Google Analytics and related services such as Google Ads. Google Tag Manager simplifies this process, making it easy to add and edit tags without having to access your site’s underlying code.

This class gives you a firm grounding in the basics required to use Google Tag Manager efficiently and effectively. Get an overview of Google Tag Manager itself, plus get to grips with the setting up and management of tags through GTM’s user interface. Develop a strategy and framework that works before implementing a plan that will deliver the tags and metrics you need.

Sign up now and you’ll save time, resources and effort later by learning how to integrate Google Tag Manager into your site metrics.

  • Class 1: Google Tag Manager Strategy

    TAG MANAGER OVERVIEW

    • Tag management: Why and when to use tags
    • Technical backgrounder: How tagging works
    • Getting started: setting up your first Tag

    INTRODUCTION TO GOOGLE TAG MANAGER

    • Google Tag Manager user interface: Getting to grips with Google Tag Manager
    • Google Tag Manager structure: Clear platform run through
    • User roles: Admin privileges and how to assign across your team
    • Tags, triggers & variables: Best practice set-up to set-up firing of tags on your website/mobile app
    • The data layer: Understanding JavaScript arrays and objects

    GOOGLE TAG MANAGER STRATEGY

    • Implementation plan: Devising an approach to fits closely to your marketing strategy
    • Measurement plan: Recommended approaches for setting up for your business
  • Class 2: Google Tag Manager Deployment

    GOOGLE TAG MANAGER IMPLEMENTATION

    • Tag implementation strategy: Recommended framework to follow
    • Google Analytics tag: How to install
    • GA Property variable: Setup guidance
    • Deploying GTM: Step-by-step directions
    • Website installation: How to install correctly on your site

    DEPLOYING TAGS VIA GTM

    • Tag creation: Creating your first tag using Google Analytics
    • Basic pageview tag: How to configure
    • Defining trigger conditions: Best-practice guidance
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.