Chat with us, powered by LiveChat
Lydian Stone

Instagram Advertising

About this course

Develop visually compelling ad campaigns and boost your presence on Instagram with our expert-led guide to Instagram advertising.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

It’s the number one platform for snap-happy consumers, with over 400 million active users daily sharing their life stories through photos and video. Discover how to connect with that audience to boost sales and grow business in this essential class.

Set up an ad strategy that makes use of your Facebook ad efforts. Discover how to target the right audience and select the perfect ad type for your campaign. Gain insights into Instagram’s creative guidelines and develop compelling ad copy. Maximize your budget spend with our expert tips and finally track the success of your campaigns using Instagram’s built-in metrics.

Book now to extend your ad reach on to Instagram and boost the performance of your campaigns.

  • Class 1: Instagram Paid Strategy, Targeting & Ad Creative

    INSTAGRAM ADVERTISING STRATEGY

    • Business objective: Setting a clear commercial goal for your Instagram advertising
    • Instagram advertising strategy framework: How to develop a working plan for your Instagram advertising
    • Facebook synergies: Leveraging your Facebook ad efforts to spearhead Instagram activity

    INSTAGRAM AD TARGETING

    • Audience Insights: Best-practice targeting by location, demographics, interests and behaviors
    • Custom & lookalike audiences: Full overview of opportunities and how to combine to drive results

    INSTAGRAM AD TYPES

    • Photo ads: Working within constrictions to maximize click-through rates
    • Video ads: Best practices on storytelling and About this course use to drive engagement
    • Carousel ads: How to show continuity and tell a compelling story that converts
    • Stories: Make full use of Instagram’s slideshow format

    INSTAGRAM AD CREATIVE

    • Instagram guidelines: Full overview of Instagram’s image guidelines and ad-type image dimensions
    • Ad design best practice: Detailed checklist to drive results from your ad designs
    • Imagery and video best practices: Learn what works best on Instagram to engage users and tailor for your audience

    INSTAGRAM AD COPY

    • Ad copy best practice: Clear outline of best-practice methodology to follow
    • Calls-to-action: Best-practice guidance on creating direct calls-to-action to stimulate response
    • Tone of voice: How to establish and maintain your brand tone of voice
  • Class 2: Instagram Ads Management, Budgeting & Analytics

    INSTAGRAM AD MANAGEMENT

    • Power Editor: Making full use of Facebook’s powerful suite of free tools

    BUDGETING

    • Big management: Best-practice advice on managing your bids to maximize budget spend
    • Bid strategy: How to best budget your ad spend and forecast results

    INSTAGRAM ADVERTISING ANALYTICS

    • Instagram advertising analytics framework: Recommended metrics to track to measure results
    • ROI: Techniques for establishing your Instagram advertising ROI
    • Ad testing: Ongoing testing methods to quickly spot and resolve performance dips
    • Exploration campaigns: Testing methodologies to test new ground and widen your audience
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.