LINKEDIN SPECIALIST INSIGHT
- Demographics: Insight into LinkedIn’s user base and usage rates across Britain
- Up-to-the minute: Guidance on the latest LinkedIn developments and planned initiatives impacting recruitment
LINKEDIN RECRUITMENT STRATEGY
- Essential creativity: How to creatively plan LinkedIn recruitment campaigns strategically
- Bringing it together: How to sync LinkedIn with other platforms such as Twitter and blogs
LINKEDIN PROFILE PAGES
- Company strategy: Developing a coherent strategy of best practice across your employee base
- Network visibility: How to engage a targeted network of contacts on an ongoing basis
GROWING YOUR CONNECTIONS
- Current contacts: Extend your network easily across your email contacts
- Advanced search: Locate targeted industry professionals to connect with
- Offline marketing: Guidance on publicizing your LinkedIn presence offline
- Company engagement: Best practice for engaging companies and spurring them to join your network
- Requests for introductions: Advice on maximizing use of LinkedIn referrals
LINKEDIN NETWORK ENGAGEMENT
- Timing: Planning your activity around when industry professionals are most active on LinkedIn
- Status updates: Advice on what types of updates drive most engagement and visibility in News Feeds
- Relationship management: Tactics to boost your contacts’ visibility and generate long-term goodwill
LINKEDIN COMPANY PAGES
- Setting up: Establishing a branded LinkedIn Page presence effectively
- Google: Optimizing your LinkedIn Page for search engines
- Online video: Integrate video into your Company Page to boost engagement levels
- User accounts: How to manage set-up of personal and company profile accounts for the long-term
- Status updates: Target your updates by company size, industry, job function, seniority or geography
LINKEDIN RECRUITMENT CONTENT STRATEGY
- Employee decision-making process: Understanding the role of social content in driving final decision
- Recruitment content attributes: Research insight into content characteristics that generate attention
- Value proposition: How to set a proposition that appeals to your target candidate
- Value proposition canvas: Framework for setting your own content strategy
- Persuasion tactics: Reciprocity, commitment & consistency, consensus, affinity, authority and scarcity
- Content calendar: How to build a working content plan to boost efficiency and drive results
- Content type: How to best plan your mix of copy, image, video and other multimedia content
- Post frequency: Best practice for planning the number of posts per day
- Post scheduling: Priority times to post to maximize engagement
LINKEDIN CANDIDATE OUTREACH
- LinkedIn InMail: How to best use LinkedIn’s email messaging function to engage candidates
- Message content: Topics and message themes to deliver best response
- Event promotion: How to maximize exposure of your recruitment events across LinkedIn
- Setting up your own LinkedIn Group: Setting a focus, growing a membership, driving discussion
- Joining 3rd-party LinkedIn Groups: Selecting groups to join, starting discussions, gaining visibility
- LinkedIn Pulse: Understand the full workings of LinkedIn’s personalized news service
- LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds
LINKEDIN GROUPS – SETTING UP YOUR OWN
- Focus topic: Researching and determining a topic for your group to maximize results
- Open or closed group?: Guidance on best practice
- Blocking individuals: How to prevent competitors joining your group
- Search visibility: How to ensure maximum visibility in LinkedIn and Google
- Growing membership: Proven techniques for organically growing a targeted community
- Discussions: Instigating and managing LinkedIn Group discussions
- Group announcements: Best practice use of email announcements to your group members
- Group management: Designating admin responsibilities across your team
LINKEDIN GROUPS – 3RD PARTY GROUPS
- Selecting groups to join: How to best focus your time to drive most results
- Popular discussions: Target the most active activity within a group for most visibility
- Starting a discussion: Prepping a new discussion topic that adds value and generates debate
- Top influencer: How to become one of the most valued participants in a group
- Group analytics: Maximize LinkedIn’s detailed stats on group activity, demographics and growth
LINKEDIN MAIL
- Best practice: How to best use LinkedIn’s email messaging function to engage candidates
- Message content: Topics and message themes to deliver best response
- Frequency: Tried-and-tested timings for regularly messaging your contacts without inspiring fatigue
- LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network
LINKEDIN PULSE
- Full overview: Understand the full workings of LinkedIn’s personalized news service
- LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds
- Content optimization: How to ensure your news ranks highly in LinkedIn Today
- Social influence: Best practice of LinkedIn Today to engage your network