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Lydian Stone

LinkedIn Recruitment

August 14th - 15th

About this course

This intensive workshop is specifically designed for recruiters and HR professionals looking to maximize use of LinkedIn to recruit top talent. Learn from industry best practice and get-up-to-speed on the latest LinkedIn developments to drive real results.

  • Intermediate
  • 5h
  • 2 classes
  • 10 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

This dedicated LinkedIn recruitment workshop will help you get to grips with the multitude of ways LinkedIn can propel the recruitment process.

Learn top LinkedIn techniques to promote job placements, source top candidates and headhunt. Master LinkedIn Advertising to dramatically boost job applications.

Tried-and-tested LinkedIn techniques will be covered in depth, utilizing the full suite of LinkedIn features to reach highly targeted professional profiles.

You will leave the day ready to maximize the opportunity LinkedIn presents to fast track the recruitment process and drive top results.

  • Class 1: LinkedIn Recruitment Strategy & Candidate Outreach

    LINKEDIN SPECIALIST INSIGHT

    • Demographics: Insight into LinkedIn’s user base and usage rates across Britain
    • Up-to-the minute: Guidance on the latest LinkedIn developments and planned initiatives impacting recruitment

    LINKEDIN RECRUITMENT STRATEGY

    • Essential creativity: How to creatively plan LinkedIn recruitment campaigns strategically
    • Bringing it together: How to sync LinkedIn with other platforms such as Twitter and blogs

    LINKEDIN PROFILE PAGES

    • Company strategy: Developing a coherent strategy of best practice across your employee base
    • Network visibility: How to engage a targeted network of contacts on an ongoing basis

    GROWING YOUR CONNECTIONS

    • Current contacts: Extend your network easily across your email contacts
    • Advanced search: Locate targeted industry professionals to connect with
    • Offline marketing: Guidance on publicizing your LinkedIn presence offline
    • Company engagement: Best practice for engaging companies and spurring them to join your network
    • Requests for introductions: Advice on maximizing use of LinkedIn referrals

    LINKEDIN NETWORK ENGAGEMENT

    • Timing: Planning your activity around when industry professionals are most active on LinkedIn
    • Status updates: Advice on what types of updates drive most engagement and visibility in News Feeds
    • Relationship management: Tactics to boost your contacts’ visibility and generate long-term goodwill

    LINKEDIN COMPANY PAGES

    • Setting up: Establishing a branded LinkedIn Page presence effectively
    • Google: Optimizing your LinkedIn Page for search engines
    • Online video: Integrate video into your Company Page to boost engagement levels
    • User accounts: How to manage set-up of personal and company profile accounts for the long-term
    • Status updates: Target your updates by company size, industry, job function, seniority or geography

    LINKEDIN RECRUITMENT CONTENT STRATEGY

    • Employee decision-making process: Understanding the role of social content in driving final decision
    • Recruitment content attributes: Research insight into content characteristics that generate attention
    • Value proposition: How to set a proposition that appeals to your target candidate
    • Value proposition canvas: Framework for setting your own content strategy
    • Persuasion tactics: Reciprocity, commitment & consistency, consensus, affinity, authority and scarcity
    • Content calendar: How to build a working content plan to boost efficiency and drive results
    • Content type: How to best plan your mix of copy, image, video and other multimedia content
    • Post frequency: Best practice for planning the number of posts per day
    • Post scheduling: Priority times to post to maximize engagement

    LINKEDIN CANDIDATE OUTREACH

    • LinkedIn InMail: How to best use LinkedIn’s email messaging function to engage candidates
    • Message content: Topics and message themes to deliver best response
    • Event promotion: How to maximize exposure of your recruitment events across LinkedIn
    • Setting up your own LinkedIn Group: Setting a focus, growing a membership, driving discussion
    • Joining 3rd-party LinkedIn Groups: Selecting groups to join, starting discussions, gaining visibility
    • LinkedIn Pulse: Understand the full workings of LinkedIn’s personalized news service
    • LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds

    LINKEDIN GROUPS – SETTING UP YOUR OWN

    • Focus topic: Researching and determining a topic for your group to maximize results
    • Open or closed group?: Guidance on best practice
    • Blocking individuals: How to prevent competitors joining your group
    • Search visibility: How to ensure maximum visibility in LinkedIn and Google
    • Growing membership: Proven techniques for organically growing a targeted community
    • Discussions: Instigating and managing LinkedIn Group discussions
    • Group announcements: Best practice use of email announcements to your group members
    • Group management: Designating admin responsibilities across your team

    LINKEDIN GROUPS – 3RD PARTY GROUPS

    • Selecting groups to join: How to best focus your time to drive most results
    • Popular discussions: Target the most active activity within a group for most visibility
    • Starting a discussion: Prepping a new discussion topic that adds value and generates debate
    • Top influencer: How to become one of the most valued participants in a group
    • Group analytics: Maximize LinkedIn’s detailed stats on group activity, demographics and growth

    LINKEDIN MAIL

    • Best practice: How to best use LinkedIn’s email messaging function to engage candidates
    • Message content: Topics and message themes to deliver best response
    • Frequency: Tried-and-tested timings for regularly messaging your contacts without inspiring fatigue
    • LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network

    LINKEDIN PULSE

    • Full overview: Understand the full workings of LinkedIn’s personalized news service
    • LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds
    • Content optimization: How to ensure your news ranks highly in LinkedIn Today
    • Social influence: Best practice of LinkedIn Today to engage your network
  • Class 2: LinkedIn Recruiter, Advertising & Analytics

    LINKEDIN ADVERTISING

    • Full overview: Detailed guidance on all paid-for advertising options available on LinkedIn
    • Professional targeting: Target professionals based upon industry field, job title, location and company
    • Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
    • Split-testing: Best practice for maximizing ROI
    • Budgeting: Outline of cost structure and tips for minimizing spend

    LINKEDIN RECRUITER

    • Premium subscriptions: Full overview and recommendations for different levels of signup
    • LinkedIn Recruiter: Technical overview on features and advice on whether to sign-up

    LINKEDIN RECRUITMENT ANALYTICS

    • Metrics for success: Tried-and-tested metrics for measuring social recruitment results
    • Google Analytics: Advanced techniques to track web traffic and page views
    • Competitor benchmarking: How to gauge your performance with your key competitors and wider industry
Lydian Stone

Class schedule and times

Times are shown in

  • Monday
  • Tuesday
  • Wednesday

    Class 1: LinkedIn Recruitment Strategy & Candidate Outreach

    11:00 - 13:30

  • Thursday

    Class 2: LinkedIn Recruiter, Advertising & Analytics

    11:00 - 13:30

  • Friday
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Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.