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Linkedin Marketing & Advertising IntensiveOnline Course — Delivered Live
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Early bird price: $995.00 $1175.00
icon2 weeks duration
iconFour 2.5 hour live sessions
icon100% Trainer-led
Course overview

Give yourself a comprehensive overview of everything that LinkedIn can offer to B2B marketers. This focused online course will provide you with both a clear vision for your LinkedIn marketing & advertising strategy and the knowledge to implement it.

Key benefits

Take these learning outputs away with you:

  • Create an industry-leading company page

    Master the latest tactics and tools to build your presence

  • Boost your LinkedIn ads strategy

    Learn tried-and-test campaign strategy frameworks

  • Advanced analytics

    Measure the success of your LinkedIn campaigns

How it works

Live, trainer-led class

Join a program of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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One-to-one mentorship

Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.

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Linkedin Marketing & Advertising Online Course program

Learn how to develop an effective advertising strategy. Master LinkedIn’s targeting tools. Discover the ins and outs of advertising through sponsored updates, adverts and InMail messages.

Book this course to take your LinkedIn marketing & advertising to an advanced level. Cut through the social media hype and build a LinkedIn marketing program that delivers real results.

Class One
Linkedin Strategy
  • Business opportunity: Understanding the business case for LinkedIn marketing
  • LinkedIn strategy: A LinkedIn marketing strategy framework
  • Audience targeting: Segmenting your target audience to reach on LinkedIn
Linkedin Profile Pages
  • Best practice set-up: Optimizing your profile photo, headline and summary section for best results
  • Company-wide profile strategy: Developing best practice across your employee base
  • LinkedIn Publishing Platform: Full guidance on all technical aspects of LinkedIn’s publishing platform
Building A Targeted Network
  • Benefits of building a targeted network: Understanding the business benefits of growing a targeted community
  • How to achieve high visibility on LinkedIn: How to boost your search and profile visibility by growing your network
Linkedin Search
  • LinkedIn Search: How to get the most out of LinkedIn’s search tool to reach your target audience
  • Saved searches & alerts: Setting up saved searches and alerts to keep tabs on movements in your industry
  • Advanced search: Full overview of LinkedIn’s search filters and premium features
Linkedin Messaging
  • Best practice: How to best use LinkedIn’s email messaging function to engage your network
  • Message content: Topics and message themes to deliver best response
  • Frequency: Tried-and-tested timings for regularly contacting your contacts without inspiring fatigue
  • LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network
Class Two
Linkedin Company Pages
  • Establishing a presence: Setting up a branded LinkedIn company presence effectively
  • Company page administration: Managing your company page admin rights on an ongoing basis
  • Showcase pages: How to best setup and manage on an ongoing basis
  • LinkedIn applications: Full overview of all apps to boost effectiveness of your page
Company Page Updates
  • Targeted updates: Targeting your updates by company size, industry, job function, seniority or geography
  • Multimedia content: Best practice on integrating rich content into your updates
  • Peak performance: Advice on what types of updates drive most engagement and visibility in news feeds
  • Company update analytics: Full guidance on the metrics to watch to gauge performance
Growing A Linkedin Company Page Following
  • Active employee involvement: How to ensure consistent associations between your employees and your company page
  • Employee promotion: Company-wide strategy for employee base to promote company updates
  • Convert customers to followers: How to integrate your page into your wider customer communications
  • Multi-channel promotion: Advanced tips and tricks to promote your company page
Linkedin Pulse
  • Full overview: Understand the full workings of LinkedIn’s personalised news service
  • LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s news feeds
Linkedin Groups
  • Business benefits: Full overview of the marketing opportunities offered by LinkedIn groups
  • Promoting your group: Proven techniques for organically growing a targeted community
  • Group announcements: Best practice use of email announcements to your group members
  • Group management: Designating admin responsibilities across your team
  • 3rd party LinkedIn Groups: How to select groups to join and best practice engagement
Linkedin Analytics
  • What does success look like? Case study examples to gauge relative success levels with industry peers
  • Analytics framework: Full outline of tools and metrics available to you to track results
  • LinkedIn company page analytics: Detailed briefing on LinkedIn’s free analytics tool
  • Content Marketing Score: How to make best use of LinkedIn’s proprietary content analytics metric
  • Trending Content: Work out what topics most resonate with your audience with LinkedIn’s ‘Trending Content’ tool
Subscription Packages
  • Premium subscriptions: Full overview and recommendations for different levels of sign-up
Class Three
Linkedin Advertising Introduction
  • LinkedIn advertising evolution: Full overview of recent LinkedIn advertising developments
  • Future developments: Detailed overview of upcoming LinkedIn changes and likely future direction
  • Self-service platform: Run through of key features
Linkedin Advertising Strategy
  • Business opportunity: Understanding the different business cases for LinkedIn advertising
  • LinkedIn advertising strategy framework: How to develop a working plan for your LinkedIn advertising
Linkedin Ad Targeting
  • Professional targeting: Best practice targeting, based upon industry field, job title, location and company
  • Audience size: Recommendations for best performing audience sizes to target ads to
  • Location targeting: How to target your ads to specific locations while maintaining optimum results
  • Company targeting: Making the most of LinkedIn’s unique targeting feature
  • Industry targeting: How to focus your advertising efforts on a particular vertical industry sector
  • Job title, function & seniority: Understanding the specific nuances of each targeting option
  • Demographics targeting: Make best use of advanced targeting criteria skills, groups, gender and age
Sponsored Ads
  • Technical overview: Understanding the mechanics of Sponsored Ads
  • Best practice: Detailed checklist for driving top performance levels
Sponsored Updates
  • Technical overview: Understanding the mechanics of promoted posts
  • Best practice: Detailed checklist for driving top performance levels
  • Content strategy: Content tips to increase engagement results and overall visibility levels
Sponsored Inmails
  • Budgeting: Guidance on building a model that fits to the relatively high per send cost
  • Best practice: Detailed checklist for driving top performance levels
  • Content strategy: Content tips to increase engagement results and overall visibility levels
Class Four
Linkedin Ad Copy
  • Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
  • Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate response
  • Tone of voice: How to establish and maintain your brand tone of voice
Linkedin Ad Design
  • Image guidelines: Full overview of LinkedIn’s image guidelines and ad type image dimensions
  • Ad design best practice: Detailed checklist to drive results from your ad designs
Budgeting
  • CPC Vs CPM: Scenario planning for best use of each budgeting method
  • Big management: Best practice advice on bidding above “suggested range” to gain increased impressions
  • Bid strategy: How to best budget your ad spend and forecast results
  • CTR optimization: Expert advice on what CTR you should be aiming for
  • Daily budgets: Recommendations for setting daily budgets to optimize performance
Linkedin Advertising Analytics
  • LinkedIn Campaign Manager: Full overview of LinkedIn’s performance reporting tool
  • What does success look like? Case study examples to gauge relative success levels with industry peers
  • Analytics framework: Full outline of tools and metrics available to you to track results

Request a detailed syllabus

Request syllabus
Upcoming dates

Take a look at the next dates coming up:

Nov 15 – Nov 23
Mon - Tue
16:00 – 17:30
$995 $1175
Jan 04 – Jan 13
Tue - Thu
16:00 – 17:30
$995 $1175
Feb 08 – Feb 17
Tue - Thu
16:00 – 17:30
$995 $1175
Class schedule and times for Schedule & times

The course is split over four 1.5 hour sessions – held on
Tuesdays and Thursdays – running over two weeks.

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

11:00 - 12:30

Class 2

11:00 - 12:30

Week 2
Class 3

11:00 - 12:30

Class 4

11:00 - 12:30

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

11:00 - 12:30

Class 2

11:00 - 12:30

Week 2
Class 3

11:00 - 12:30

Class 4

11:00 - 12:30

Post training support

We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

  • Lydian Stone Certification

    Upon successful completion of your course you will receive a certificate of attendance.

  • Full access to training materials

    Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

  • Ongoing support

    Just get in touch: Lydian Stone’s specialists are on hand following the course to help with any questions or challenges you might have.

Past attendees feedback
  • Course rating

    An average course rating of 9 out of 10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our expert trainers score 9.2 out of 10 on average in feedback from course attendees.

  • Highly recommended

    92% of past attendees would recommend Lydian Stone.

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Kate Addison
Carers UK
Really good insight into why people use each platform, and the way they use it - so content can be tailored most effectively. Came away with lots of quick wins and some more medium-term goals. What I learnt about LinkedIn has completely changed our plans, from focusing solely on our business page to working with senior members of staff to optimise their profile and host features that get sent out to their individual networks. Left the course feeling confident and inspired with heaps of ideas.
Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.

Beginners
Kick-start your learning: Our courses are designed to fast-track your knowledge. No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a meaningful and engaging way.
Our trainers

Learn from our skilled trainers, with hands-on experience from the front-line.

Liza Hall
Trainer
Liza Hall
As a digital marketing specialist with experience in marketing strategy, content management and social media management, I've found my role in coaching as the most rewarding. My passion is working with SME's and business owners. Besides forming ongoing new relationships, gaining insights from the diverse industry exposure has been enlightening and contributed to my expertise. The most rewarding aspect of being a coach is to share my knowledge, and empower others to take ownership of their marketing activities for self-sufficiency and sustainable growth.
  • Liza Hall

    Liza Hall

    Trainer

    As a digital marketing specialist with experience in marketing strategy, content management and social media management, I've found my role in coaching as the most rewarding. My passion is working with SME's and business owners. Besides forming ongoing new relationships, gaining insights from the diverse industry exposure has been enlightening and contributed to my expertise. The most rewarding aspect of being a coach is to share my knowledge, and empower others to take ownership of their marketing activities for self-sufficiency and sustainable growth.

Frequently asked questions
FAQs

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Will the same trainer be leading each class?

    Yes, the same trainer will run each of the classes related to this online course.

You are booking on:
Linkedin Marketing & Advertising Intensive Online

Tuesdays + Thursdays/ 11:00 IET - 12:30 IET

4 classes in total / 2 weeks of instructor-led learning

Total:
USDUSD
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