Chat with us, powered by LiveChat
Lydian Stone

SEO: Mobile, Video, Local & Analytics

About this course

Optimize your SEO for mobile and video, plus learn about local search and master SEO analytics with this packed learning class.

  • Advanced
  • 3h
  • 2 classes
  • 9 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

You’ve mastered the basics of SEO: strategy, plus on-page and off-page optimization. This class focuses on more advanced topics, filling in the gaps and completing your SEO training to cover all bases.

Discover how to optimize your site for mobile to boost its SEO, plus gain best-practice guidance for video SEO. Get a thorough overview of local search, including optimization techniques. Learn how to master Google My Business with guides to citations, reviews and other key aspects. Also gain expert advice on SEO metrics and analytics, as well as tips for testing and experimenting different techniques.

Book now to complete your SEO knowledge and take your web presence to the next level.

  • Class 1: Mobile & Local Search

    MOBILE SEO

    • Controlling Googlebot mobile: How to avoid typical issues
    • Mobile web design: Respective benefits of mobile websites or responsive design
    • Responsive design: Best practice guidance to drive most SEO performance
    • Accelerated Mobile Pages: Step-by-step implementation guide
    • Mobile SEO analytics: Technical guidance on analytics configuration and integration

    LOCAL SEARCH

    • Local search overview: Understanding the dynamics of local search
    • Local search ranking: Checklist for improving local search performance
    • Local website optimization: Checklist for keywords optimization and content best practice
    • Local mobile optimization: How to optimize your local presence for mobile
    • Off-page local: Best practice guide to SEO strategies for local link building

    GOOGLE MY BUSINESS

    • Local presence: Best practice use of Google My Business for local businesses
    • Local reviews: Reviews collection and response best practice
    • Citations: How to find and build quality citations
    • Duplicate or incorrect listings: How to keep on top of business changes

    VIDEO SEO

    • Video optimization: Best practice guidance
    • Asset tagging: Step-by-step run through
  • Class 2: SEO Analytics & Performance Testing

    SEO ANALYTICS

    • Metrics: Clear guidance on the top metrics to use to track results
    • Goal setting: Best practice guidance on goal setting to track conversions
    • SEO results: Advanced web analytics to track results from all SEO activity
    • On-page & off-page comparison: How to correctly compare performance
    • Encrypted search: Best practice to work around Google’s keyword data that’s ‘not provided’

    TEST & EXPERIMENTATION

    • Experiment methodologies: Proven criteria to test in your campaigns
    • A/B testing: CRO best practice to drive improvements
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.