SEO: On-Page Optimization
About this course
Discover how to boost your website’s visibility and search engine ranking with this practical learning class.
Learning outputs
Optimize your website
Boost search rank and performance
Decipher technical SEO
Learn clear checklists and essential terminology backgrounders
Benchmark against competitors
Discover how to use the latest tools
Course overview & classes
Request syllabusCourse Overview
SEO is all about boosting your website’s ranking in search engines, making it more visible to your customers and ultimately driving traffic and business to your online presence. This class focuses on the practicalities of making that happen.
Open with a technical SEO briefing – find out what factors affect ranking, how to track and improve your site speed, learning about sitemaps and more. Learn effective copywriting techniques with SEO in mind. Discover how to apply on-page optimization across your site and make use of metadata to boost its ranking. Perform an objective site audit and measure your site’s visibility using Google’s Search Console.
Book now to ensure your website is performing to the best of its abilities to improve ranking, visitor numbers and performance.
Class 1: SEO Technical 101 & On-Page Optimization Checklist
TECHNICAL SEO BRIEFING
- Factors affecting ranking: Checklist of factors affecting search engine ranking
- Search engine inclusion: Checklist of factors to watch out for to ensure search engine inclusion
- Site speed: How to track and improve
- Status codes & redirects:
- Sitemaps: Creating and submitting web, image and video sitemaps
- Duplicate content: How to deal with duplicate, similar or archive content
- Website migration: Step-by-step guidance for migrating or re-launching a website
ON-PAGE OPTIMIZATION
- Technical overview: Best practice integration with search engines
- Technical checklist: Common technical issues to look out for
- Semantic tagging: Technical semantic markup guidance to improve search performance
- Publisher tagging: Understanding author tagging and how-to setup
- Google penalties: How to avoid on-page Google penalties & recovery processes to overcome them
Class 2: SEO Copywriting & meta-data
COPYWRITING
- Keyword integration: How to best integrate your keywords into site copy
- Google language processors: Drafting copy with these in mind
- Boost your CTR: How to enhance click-through-rate from search
- Duplicate content: How to deal with duplicate, thin, derivative or archive content
- International: Cross-country and multilingual best practice
SITE METADATA
- Website metadata: Optimizing site metadata to improve search performance
- Social metadata: Optimizing your site to perform well via Open Graph on Facebook and Twitter Cards
- Achieving standout: Deploying structured data to stand out in search results
SITE AUDIT
- SEO audit: Guidance on tools to use to run an objective SEO audit of your site
GOOGLE SEARCH CONSOLE
- Technical run through: Best practice use of Google’s reports on your site’s visibility
Course Trainers
Learn from our skilled trainers, with hands-on experience from the front-line.
