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Lydian Stone

Social Media Content Planning

About this course

Content can make or break a campaign or even a business. This learning class will give you the expertise to plan, create and sell your content to maximum effect.

  • Advanced
  • 3h
  • 2 classes
  • 9 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

Once your content strategy has been established, you need to make sure it’s planned and executed to perfection, which is why this class has you covered.

Get your content plan in tip-top shape with guides to auditing, setting up a calendar and choosing the right content types. Discover how to create content that sells, plus develop a library of evergreen, always useful content. Gain expert tips and tools for creative planning, from storytelling to driving engagement. And master the “science of sharing”, helping amplify your content (and brand) reach.

Sign up now to ensure your content helps drive your brand visibility and sales to the next level.

  • Class 1: Social Content Performance Planning

    CONTENT PLANNING

    • Content audit: Making the most of content opportunities across your organization
    • Content calendar: How to build a working content plan to boost efficiency and drive results
    • Post frequency: Best practice for planning the number of posts per day
    • Post scheduling: Priority times to post to maximize engagement
    • Content type: How to best plan your mix of copy, image, video and other multimedia content
    • Style guides: How to ensure brand consistency across all of your content initiatives
    • Content templates: Invaluable templates to utilize to save time and improve results
    • Content libraries: Strategic advice on how to leverage the full array of content at your disposal

    CONTENT THAT SELLS

    • The sales funnel: Understanding the role of content to help prospects move down the ‘sales funnel’
    • Be useful: Offer content that helps your audience and addresses a specific problem they might have
    • Be a guide: How to direct your audience and minimize the decisions required from them
    • Call-to-action: How to ensure your content’s call-to-action fits to your business objectives
    • Create urgency: How to create a reason for your audience to respond now

    EVERGREEN CONTENT

    • What is evergreen content? Full outline of what makes content long-lasting
    • Planning tips: Detailed breakdown of evergreen formats, tips and techniques
  • Class 2: Social Content Creative Strategy & Delivery

    CREATIVE PLANNING

    • Storytelling: How to develop narratives and story arcs to trigger higher audience attention & recall
    • Relevancy: How to ensure your content personally strikes a chord with your audience
    • Familiarity fosters likeability: Planning wide syndication of content and consistent messaging to drive results
    • Multi-format: Increase audience information retention by delivering content in multiple formats
    • Simplicity is key: The importance of concise content & execution to deliver your messaging
    • Driving engagement: Tried-and-tested techniques for maximizing audience response

    THE SCIENCE OF SHARING

    • Maximize shareability: How to focus your efforts on content your audience will want to share
    • Social equity: How to imbue your content with credibility to make people want to share to gain validation
    • Social connections: How to create content that helps people build their relationships with others
    • Social sharing personas: How to target the profiles of people who tend to share online
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.