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Lydian Stone

Social Media Content Strategy

About this course

Raise your content strategy to industry best-practice levels with this learning class that gives you the core you need to develop compelling content for your audience. Get up-to-speed with the latest content strategy developments and gain the skills to put them into play.

  • Advanced
  • 3h
  • 2 classes
  • 9 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

Content is king. The catchphrase bandied about marketing agencies, publications and conferences may feel overused, but it’s popular for a reason: it’s true. Social media gives you unprecedented levels of direct access to your customers taking you straight to their front door. But without the right content, your messages won’t hit home.

That’s where this class comes in. Develop a robust content marketing strategy framework, then discover how to create a range of social media strategies spanning paid, owned and earned content over popular platforms. Choose the best platforms for your content, and discover how to optimize them for SEO. Also gain valuable insights into audience targeting and messaging.

Book now and you’ll complete this course armed with everything you need to develop a winning content strategy across web, mobile and social.

  • Class 1: Social Strategy Frameworks

    CONTENT STRATEGY

    • Business opportunity: Understanding the business case for content marketing
    • Content marketing objective: Setting a tangible business objective
    • Content strategy: How to build a successful content marketing strategy framework
    • Integration: Syncing your content marketing with your wider digital marketing strategy
    • Content: The role of content in a successful digital marketing strategy

    SOCIAL MEDIA CONTENT STRATEGY

    • POE: Establishing a Paid, Owned and Earned strategy
    • Planning: Developing a successful social strategy for your brand or client
    • Ethics: Guidance on the codes of ethics and expected methods of engagement online
    • Legalities: Understanding the legal constrictions of engaging in social activity
    • Productivity: Proven time-saving tools and techniques for engaging high volumes of social media sites
  • Class 2: Platform Strategy & Audience Targeting

    PLATFORM STRATEGY

    • Platform selection: How to plan content distribution across relevant social platforms
    • Platforms overview: Understanding the merits of Facebook, Twitter, blogging, YouTube, LinkedIn, Instagram, Pinterest, Vine and others

    SEO STRATEGY

    • Content optimization: How to best plan your content for SEO
    • Authorship: Step-by-step guidance on authorship best practice
    • Internal linking strategy: Expert recommendations on how to maximize SEO gain

    AUDIENCE TARGETING

    • Audience segments: How to split your audience into different groups, linked to your business objectives
    • Audience personas: Guidance on developing profiles for each of your audience segments
    • Location: Advice on how best to determine your audience’s social media habits and platforms of choice
    • Audience research: Recommended tools to research key topics and themes and driving conversation

    MESSAGING

    • Role of messaging: Understanding the role of messaging in ensuring content delivers desired results
    • Message matrix: How to create a balance of key messages that reflects your business objectives
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.