Raise your content strategy to industry best-practice levels with this learning class that gives you the core you need to develop compelling content for your audience. Get up-to-speed with the latest content strategy developments and gain the skills to put them into play.
Make use of proven frameworks
Discover how to resonate with the right audience
Achieve the right mix across social, search and paid channels
Content is king. The catchphrase bandied about marketing agencies, publications and conferences may feel overused, but it’s popular for a reason: it’s true. Social media gives you unprecedented levels of direct access to your customers taking you straight to their front door. But without the right content, your messages won’t hit home.
That’s where this class comes in. Develop a robust content marketing strategy framework, then discover how to create a range of social media strategies spanning paid, owned and earned content over popular platforms. Choose the best platforms for your content, and discover how to optimize them for SEO. Also gain valuable insights into audience targeting and messaging.
Book now and you’ll complete this course armed with everything you need to develop a winning content strategy across web, mobile and social.
CONTENT STRATEGY
SOCIAL MEDIA CONTENT STRATEGY
PLATFORM STRATEGY
SEO STRATEGY
AUDIENCE TARGETING
MESSAGING
Learn from our skilled trainers, with hands-on experience from the front-line.