SOCIAL MEDIA RECRUITMENT BACKGROUND
- Social change: Understanding the industry wide recruitment changes being driven by social media
- Employee trends: Detailed look at social media usage trends
- Employer trends: Analysis of employer’s take-up of social media recruitment
- Business benefits: Outlining the commercial benefits of social media recruitment
- Challenges to organizations: Clarifying the hurdles to be overcome
SOCIAL MEDIA RECRUITMENT STRATEGY
- Strategy framework: Clear strategy framework to adopt for implementation
- Different approaches: Overview of different methodologies at your disposal
- Social recruitment objectives: Job, activity and applicant-specific objectives to consider
- Social recruitment results: Tying outcomes to objectives to ascertain success
CANDIDATE TARGETING
- Profiling candidates: Defining by employee attributes required
- Employee aspirations: Profiling candidates by their key motivations
- Candidate personas: Clear framework to build a picture of the type of candidate you are targeting
- Audit & candidate research: 1-2-1 interviews, focus groups, surveys, competitor research, online listening
PLATFORM STRATEGY
- Candidate targeting: How to target platforms that correlate with your expected candidate
- Platform demographics: Detailed overview of LinkedIn, Facebook, Twitter and other platforms’ user base
EMPLOYER BRANDING & IMAGE
- Recruitment driver: Understanding branding’s effects on the recruitment process
- The role for social: How social media can be used to support increasing job attraction
- Industry awards: Their role in supporting brand image
- Applicant image of an employer: Familiarity, ascribing personality traits and reputation
SOCIAL RECRUITMENT CONTENT STRATEGY
- Employee decision-making process: Understanding the role of social content in driving final decision
- Recruitment content attributes: Research insight into content characteristics that generate attention
- Value proposition: How to set a proposition that appeals to your target candidate
- Value proposition canvas: Framework for setting your own content strategy
- Persuasion tactics: Reciprocity, commitment & consistency, consensus, affinity, authority and scarcity
- Content calendar: How to build a working content plan to boost efficiency and drive results
- Content type: How to best plan your mix of copy, image, video and other multimedia content
- Post frequency: Best practice for planning the number of posts per day
- Post scheduling: Priority times to post to maximize engagement
REALISTIC JOB PREVIEWS
- RJPS and social: Understanding the role of social to create, distribute and promote RJPs
SOCIAL MEDIA RECRUITER – ROLES & RESPONSIBILITIES
- Roles & responsibilities: Full run through of the roles & responsibilities of a successful Social Recruiter
- Social Recruiter qualities: What makes a good Social Recruiter
SOCIAL MEDIA RECRUITMENT ACTIVITIES
- Social sources: Understanding the array of social recruitment sources
- Social posts: Overview of the myriad of social recruitment post formats and creative executions
- Recruitment advertising: Bird’s eye view on the full gamut of social advertising options for recruitment
- Social communities: Third-party and privately owned communities to drive recruitment
- Company content: Leveraging internal content to support the recruitment process
- Social referrals: Stimulating and managing social referrals
- Influencer mentions: Spurring advocacy from online influencers to support brand image
- Direct communication: Social channels to enable direct outreach to candidates