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Lydian Stone
Lydian StoneLydian Stone

Twitter Advertising

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About this course

Discover how to get your message across in 140 characters or less with our essential class covering advertising on Twitter.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning Outputs

  • Advanced audience targeting

    Make sure you reach your key customer segments

  • Latest advertising tip and techniques

    Make sure you leverage all of Twitter’s tools to boost success rates

  • Analytics & insight

    Recommended metrics framework and analytics tools to track results

Lydian Stone

Course overview & classes

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Course Overview

Twitter remains an absurdly popular social network, its bite-sized 140-character updates perfectly suiting people’s busy lives. Getting your marketing messages noted requires the skill and expertise you’ll learn from this class.

Set up a successful advertising strategy and learn about effective ad targeting. Discover how to make use of Twitter’s tailored audiences and boost follower count through promoted accounts. Make best use of promoted trends and tweets, plus boost visibility through effective website and lead generation cards. Master the intricacies of copywriting and designing Twitter ads. And discover how to manage, bid and analyze the fruits of your advertising labors.

Sign up now for this essential class – your Twitter advertising budget demands it.

  • Class 1: Twitter Paid Strategy, Targeting & Ad Types

    TWITTER ADVERTISING STRATEGY

    • Business objective: Setting a clear commercial goal for your Twitter advertising
    • Twitter advertising strategy framework: How to develop a working plan for your Twitter advertising

    TWITTER AD TARGETING

    • Keyword targeting: Best practice for designating keywords to target to drive results
    • Interest-based targeting: How to target your competitors’ followers and other techniques

    TAILORED AUDIENCES

    • Twitter retargeting: Best practice set-up to target your website visitors on Twitter
    • Customer segmentation: How to segment your customer database to target on Twitter

    PROMOTED ACCOUNTS

    • Technical overview: Understanding the mechanics of promoted accounts to boost your follower base
    • Budget forecasting: Recommendations on likely costs per follower

    PROMOTED TRENDS

    • Technical overview: Understanding the mechanics of promoted trends

    PROMOTED TWEETS

    • Technical overview: Understanding the mechanics of promoted tweets
    • Content strategy: Tweet content tips to maximize results

    LEAD GENERATION CARDS

    • Technical overview: Understanding the mechanics of lead generation cards
    • Call-to-action: Best practice advice on top call-to-actions to use to drive sign-ups
    • Best practice: Checklist for driving top performance levels

    WEBSITE CARDS

    • Technical overview: Understanding the mechanics of website cards
    • Content marketing: Best practice use to promote your content and drive targeted traffic
    • Best practice: Checklist for driving top performance levels
  • Class 2: Twitter Ads Management, Budgeting & Analytics

    TWITTER AD DESIGN

    • Twitter guidelines: Full overview of Twitter’s image guidelines and ad type image dimensions
    • Ad design best practice: Detailed checklist to drive results from your ad designs

    TWITTER AD COPY

    • Ad copy best practice: Clear outline of best practice methodology to follow
    • Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate response
    • Tone of voice: How to establish and maintain your brand tone of voice

    TWITTER AD MANAGEMENT

    • Ads Centre: Detailed step-by-step guidance on how to best use Twitter’s ad management tool
    • Campaign set-up: How to best structure your campaigns to drive performance
    • Ad scheduling: Expert advice on best times and frequencies to run your ads

    BUDGETING

    • Big management: Best practice advice on managing your bids to maximize budget spend
    • Bid strategy: How to best budget your ad spend and forecast results

    TWITTER ADVERTISING ANALYTICS

    • Twitter advertising analytics framework: Recommended metrics to track to measure results
    • ROI: Techniques for establishing your Twitter advertising ROI
    • Ads Center Analytics: Full guidance on the report functions available in Twitter’s ads tool
    • Conversion tracking: Best practice advice on how to set up effective conversion tracking
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.

  • Dominik Berger
    Read bio