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Lydian Stone

Instagram Organic Marketing

About this course

Instagram has rapidly established itself as the number two social network behind Facebook. This class will ensure you’re up to date with the latest marketing techniques for this snap-happy platform.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

In a world where digital cameras rule, where selfies mix with celebrity social media culture, Instagram has become a popular place for people to tell the story of their lives. With over 700 million users – 400m of which are active daily – Instagram should be a central part of anyone’s social media presence.

This class will equip you with the skills you need to develop your Instagram strategy, including planning your content from start to finish. Build and manage a large Instagram community. Gain expert advice on producing standout photos and video. Make use of marketing tools like hashtags and competitions to grow your brand organically. Learn about product marketing, profiles and tracking metrics.

You will end this course skilled up in the latest techniques for maximizing activity and generating real results.

  • Class 1: Instagram ‘Owned’ Strategy, Community Management & Analytics

    INSTAGRAM STRATEGY

    • Creative planning: Guidance on developing a successful Instagram strategy

    INSTAGRAM WEB PROFILES

    • Web vs. mobile: Understanding the nuances of Instagram’s web presence
    • Image links: Best practice use when sharing Instagram content online
    • Traffic generation: How to maximise traffic to website from your Instagram web page

    INSTAGRAM COMMUNITY MANAGEMENT

    • Community engagement: How to best engage with your Instagram community and manage negative comments
    • Community growth: Proven techniques for organically growing a targeted audience on your Instagram Page
    • Statigram & Nitrogram: Best practice guidance on recommended community growth tools
    • Offline-to-online: Utilising offline marketing & PR activity to grow your community

    INSTAGRAM MEASUREMENT

    • Metrics for success: Tried-and-tested metrics for measuring performance
    • Measurement tools: Advice on the free tools available online for tracking Instagram activity
  • Class 2: Instagram Content Strategy & Deployment

    INSTAGRAM CONTENT STRATEGY

    • Content calendar: How to build a working content plan to boost efficiency and drive results
    • Post frequency: Best practice for planning the number of posts per day
    • Post scheduling: Priority times to post to maximise engagement
    • Content type: How to best plan your mix of photo and video content
    • Creative development: How to creatively plan content to maximise community engagement

    INSTAGRAM PHOTOGRAPHY

    • Photography best practice: Expert advice on producing your own standout photography
    • Filters: Guidance on Instagram etiquette on photography filter use
    • Top photo apps: Full overview of third-party photo apps to boost your photo performance
    • Photo types: Guidance on top performing shots to drive engagement
    • Photo policy: Creating a best practice photo policy for employees to follow
    • Sourcing photographers: How to hire the best photographers, at the best price

    INSTAGRAM VIDEO

    • Video best practice: Expert advice on filming your own standout videos
    • Editing: Step-by-step guidance on Instagram’s video editing tool
    • Video filters: Best practice use of Instagram’s filters to boost video quality
    • Cover image: How to select the strongest cover still to drive views
    • Cinema mode: Maximise use of Instagram’s video stabilisation feature
    • Instagram Video Vs. Vine: Understanding the benefits of each platform

    HASHTAGS

    • Hashtag selection: How to choose the most appropriate hashtags to maximise engagement
    • Hashtag research: How to analyse user activity to highlight niche hashtags to drive performance
    • Hashtag monitoring: Monitoring conversations around your hashtags and best practice response

    COMPETITIONS

    • Photo contests: Best practice for incentivising customers to post photos about your brand
    • Promo codes: How best to use to reward engaged customers and increase performance

    INSTAGRAM PRODUCT MARKETING

    • Content types: Full overview of photo & video options to promote your products
    • Behind the scenes: How to bring your brand to life with Instagram
    • Event marketing: Promoting events via Instagram
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.