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Lydian Stone

SEO: Link Building & Off-Page Optimization

About this course

Discover how to complement your on-page site optimization with this learning class focused on developing off-site SEO techniques to drive traffic to your website.

  • Intermediate
  • 3h
  • 2 classes
  • 6 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning outputs

Lydian Stone

Course overview & classes

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Course Overview

Boosting your site’s SEO involves more than simply optimizing the site itself. A key component in any SEO strategy is driving traffic to your site from off-site sources, and this class arms you with all the latest techniques to do just that.

Learn everything you need to know about link building, from the science behind it to a full list of techniques, plus how to optimize your site architecture and dealing with penalties. Develop advanced off-page optimization skills, including affiliate marketing SEO and PR. Discover how to link content marketing and social media with SEO and more.

Book this class now to arm yourself with the latest off-page SEO tips and techniques from the frontline.

  • Class 1: SEO Link Building Tools, Tactics & Techniques

    LINK BUILDING

    • Technical overview: Detailed briefing on the science behind link building and SEO
    • Google updates: Understanding how recent Google algorithm updates impact link building
    • Link building techniques: Full checklist of ethical link building techniques
    • Quick win tactics: Content marketing tactics commonly adopted by SEO teams
    • Website architecture: How to optimize your website architecture for link building
    • Editorial policy: Planning your content strategy in light of recent algorithm changes
    • Link building tools: Full overview of recommended outreach tools
    • Penalty risk: Full overview including recovery and Disavow process

    ADVANCED OFF-PAGE Optimization

    • Affiliate marketing SEO: How to set policies in place to avoid traffic cannibalization
    • PR & SEO: Best practice management of blogs, forums and mainstream media
  • Class 2: Off-Page SEO with Content Marketing, Social & Paid Search

    CONTENT MARKETING & SEO

    • Content marketing & SEO: Full briefing on the synergies between content marketing and SEO
    • Content creation: Best practice guidance & time-saving tips
    • Content amplification: How to promote your content in most productive way
    • Authorship best practice: How to optimize visibility of your content in search
    • Internal linking: Adopting an internal linking strategy to boost content SEO results

    SOCIAL MEDIA & SEO

    • Importance of social media: Full detail on the key role social media can play in link building
    • Social media strategy: How to build social media into your SEO strategy
    • Social platform strategy: From Facebook and Twitter to forums and blogs

    PAID SEARCH

    • Paid search integration: How to best sync with organic activity
    • Content-based load balancing: Routing to different instances based on URL path
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.