Chat with us, powered by LiveChat
Lydian Stone

Social Media Marketing Foundation

About this course

Raise your social strategy to industry best practice by attending this intensive online training course. Gain from the singularly most developed social media marketing workshop available, with training materials honed over the course of training 10,000+ delegates. Get up-to-speed with the latest developments to maximize your results.

  • Foundation
  • 10h
  • 4 classes
  • 10 credits
  • Live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

Learning Outputs

Lydian Stone

Course overview & classes

Request syllabus
Course Overview

This focused course will take you through the latest hands-on skills for creatively engaging social media, featuring the latest techniques to maximize your results.

Learn how to take a strategic approach to your social media campaigns and boost the impact of your marketing initiatives with in-depth advice that will help you deliver positive, measurable results on all the major networks, including Facebook, Instagram, LinkedIn, Twitter and more.

This specialist course is full of best-practice advice gathered during our trainers’ real-world experience in social media marketing. Regularly updated and full of inspirational, real-world case studies, this course is unmissable for anyone who wants to create social media campaigns that count.

You will leave the course with the ability to apply expert tools and techniques to promote your brand or client online.

  • Class 1: Social Strategy, Content Planning & Community Management


    • Planning: Developing a successful social strategy for your brand or client
    • Integration: How to effectively integrate social activity into your current comms plans
    • Essential creativity: How to creatively plan social campaigns
    • Ethics: Guidance on the codes of ethics and expected methods of engagement online
    • Legalities: Understanding the legal constrictions of engaging in social activity
    • Resourcing: How to resource social activity effectively
    • Productivity: Proven time-saving tools and techniques for engaging high volumes of social media sites


    • Listening: How to best monitor conversations online and preempt breaking crises
    • Third party tools: Detailed advice on the pros and cons of available paid-for and free tools
    • Corporate voice: High level strategy for managing corporate reputation online


    • Platform strategy: How to focus your time across social platforms that best fit your business objectives
    • Content calendar: How to build a working content plan to boost efficiency and drive results
    • Content type: How to best plan your mix of copy, image, video and other multimedia content
    • Creative development: How to creatively plan content to maximize community engagement
    • Post frequency: Best practice for planning the number of posts per day
    • Post scheduling: Priority times to post to maximize engagement


    • Community engagement: How to best engage with your community and manage negative comments
    • Community growth: Proven techniques for organically growing a targeted community across your platforms
    • Paid boost: Maximize use of paid advertising options to boost your community growth
    • Offline-to-online: Utilizing offline marketing & PR activity to grow your community
  • Class 2: Facebook, Instagram & YouTube Fundamentals


      • Facebook Page management

        • Maximize effectiveness of your Facebook Page: Turning ‘Likes’ into long-term customers
        • News Feed optimization: How to maximize visibility in your community’s News Feeds
        • Engagement rate: How to drive high engagement levels and large volumes of comments and Likes
        • Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page
        • Compelling multimedia: Integrating video & interactive content to supercharge your Page & drive e-commerce
        • Facebook tools: Latest technologies to better manage your Facebook activity
        • Facebook guidelines: Working effectively within current Facebook restrictions

    Facebook advertising

        • Bulls-eye targeting: how to target ads by location, keyword, connection, demographic, & workplace
        • Promoted Posts: Ensure your priority posts reach the largest possible audience
        • Facebook offers: Best practice to drive user sign-ups
        • Database marketing: Target your ads to your email marketing database with Custom Audiences


        • Community growth: How to grow a targeted follower base
        • Format fundamentals: Best-practice use of photo filters and platform features
        • Instagram video: Expert advice on filming your own standout videos
        • Brand tagging: Maximizing use of Instagram’s feature allowing users to tag brands in photos
        • Instagram advertising: Full guidance on how to drive advertising results


      • Branded channels: Creating and customizing your YouTube Channel
      • Video production: How to creatively produce your own online video content
      • Organic promotion: Hands-on tips for driving views across the web
      • Pay-per-view: Overview of paid opportunities on YouTube
      • Managing comments: How to prioritize managing comments and dealing with negative posts
      • YouTube insight tool: Detailed overview of YouTube’s analytics and reporting tool
  • Class 3: Twitter & LinkedIn Essentials


    • Profile customization: Best-practice guidance on making your profile work for you
    • Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
    • Detailed mapping: How to find the most influential Twitter users across specific interest areas
    • Tweet scheduling: Priority times to tweet to maximize engagement
    • Twitter algorithm: Understanding recent and future timeline algorithm changes and their impact
    • Custom timelines: Best-practice advice on creation and promotion of custom timelines
    • Effective engagement: Pitching stories to the ‘Twitter Elite’ and inspiring people to Retweet
    • Tools and techniques: Detailed analysis of the proliferation of free and paid-for Twitter tools
    • Vine: How to produce premium quality, perfectly looped Vines
    • Twitter advertising: Up-to-date run through of how to make the most of Twitter advertising opps


    • Personal Profiles: Developing a coherent strategy of best practice across your employee base
    • Company Pages: Maximizing the effectiveness of your LinkedIn Page
    • Building a network: How to connect with current contacts & targeted industry professionals
    • Status updates: Target your posts by company size, industry, job function, seniority or geography
    • LinkedIn Groups: Establishing a successful, engaged community
    • LinkedIn InMail: Best-practice use of LinkedIn’s paid messages to people outside of your network
    • LinkedIn advertising: Detailed guidance on all paid-for advertising options available on LinkedIn
  • Class 4: TikTok, Snapchat, Live Streaming, Blogger Outreach & Social Media Analytics

    TikTok marketing & advertising

    • TikTok’s latest updates: Up-to-the-minute debrief on the fast-growing platform’s latest deployments
    • Marketing on TikTok: Explore TikTok’s opportunities for marketers
    • TikTok targeting: Find out how to create a targeted audience for your TikTok content
    • TikTok marketing best practice: View examples of successful campaigns by top brands


    • Business accounts: Full overview of functionality available to businesses
    • Visual content audit: Gauging your high-quality pictures and related visual content for use on Pinterest
    • Rich Pins: Maximizing use of Pinterest’s latest technical innovation to its platform
    • Optimization: Optimizing your website for sharing on Pinterest
    • Maximizing traffic: Techniques for maximizing use of Pinterest to drive targeted traffic to your website


    • Technical overview: Full update on the platform and insight on recent and upcoming changes
    • Brand opportunities: Full overview of options available for brand engagement


    • Corporate blogging: How to set up a corporate blog, grow a network, plan content and drive traffic
    • Online influencers: How to find the most influential bloggers across specific interest areas
    • Effective pitching: How to pitch to a blogger with the correct etiquette and offer products for review
    • Blogger events: How to run successful blogger events and sync in tandem with traditional media events


    • Ones to watch: Clear overview of the new social platforms gaining traction & related marketing opps


    • Platform specific: Full overview of free proprietary analytics tools available on all social platforms
    • Measurement tools: Advice on the free tools available online for tracking social activity
    • Metrics for success: Tried-and-tested metrics for measuring performance
    • Google Analytics: Advanced techniques to track web traffic and page views
    • Search performance: How to measure impact in search engines
    • Competitor benchmarking: How to gauge your performance with key competitors and wider industry
Lydian Stone

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.